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When you watch enough content about faces, you start noticing a pattern in why it works. Someone points…
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I have come to understand that stories are just collections of escalations and de-escalations. There is a premise…
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A repository of hooks, thumbnails, script ideas, or whatever I find or think about over a period of…
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For my HECBSW framework, symbols and emotions are really important tools to make any script come alive. And…
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I wrote about the HECBSW format. Humans > Emotions > Brand/Content > Symbols > World Essentially everything in…
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I looked at marketing, I looked at propaganda, I looked at influence, I looked at politics – almost…