Mission Statement


My mission is to create terminal value by building high-leverage projects that generate healthy and perpetual cash flow and then to exit these projects to realize that terminal value.

All projects I create must belong to the domain of content or software. If an opportunity lies outside these domains, I will participate only as an investor, not as the entrepreneur.

My path to entrepreneurship is based on two principles: scale and doubling down.

Scale means running a large number of convex projects. Each project must require limited capital and offer asymmetrically high upside.

Doubling down means tracking, measuring, benchmarking, and allocating more capital to the projects that show results.

I will run many experiments. Each experiment will be given enough time to produce meaningful feedback. I will not extend any experiment beyond the point of justified resources.

The number of experiments I conduct will keep growing. The capital I use to double down on the successful ones will also keep growing.

This is the system I commit to:

Start experiments.

Evaluate performance.

Double down on what works.

Exit at terminal value.

Repeat at scale.


My vision is that by acting on this mission, I will unlock everything I can imagine or more than i can imagine.

I believe that consistent execution of this system will generate the freedom, wealth, and impact I seek.