Editing is not the primary thing.

Or editors would have been the biggest on social media.

It’s the people with great stories.

Or those riding a great trend.

Editing gimmicks come and go.

Have a great story. Ride waves.

A lot of people build careers off long stories.

The New York Times survived off a years-long feud with Trump.

Some built their name covering wars.

Others tracked the rise of specific tech.

Varun Maya and a hundred others rode the AI wave.

Hundreds of gossip channels gained traction from the Diddy trial.

If the thing is evolving and interesting, content is ripe.

All you need is personality.

Especially if the thing is kind of primal.

If it gives off conflict, stokes fear, taboo, or scandal—then it’s a gold mine.

People are drawn to the burning dumpster.

But they want one specific guy to talk about it.

They don’t want any other.

It’s a story–teller fit that prints money.

Story is hot. Teller is cool.

And together, it works.

For every story out there, there’s a teller who can make the whole world listen.

Go find yours.