Marketing is a strange thing.

It will not work almost most of the times.

It will give you 10 or 12 eyeballs at best most of the times.

But the time it works, it wins it all.

The winner takes it all.

If it works, it REALLY works.

Out of 100s, one thing works.

It can take days, weeks, years to find that thing.

But when you do find that thing everything you ever wanted finds you in an instant.

So finding what works is gonna take a lot of attempts and it might take some time.

Good.

So, remove short term goals and milestones.

Do not check how this attempt works but set a target of 100 attempts which are ruthless.

Always refine attempt by attempt but judge, feel, anticipate or hope in large numbers.

Next 100 attempts, next 5 brands or next 100 pitches is something to look forward to instead of the past, future or current one.

Basically don’t count your chickens too early because most of the eggs will be rotten.

Regular attempts is a bar too low to celebrate or evaluate the progress over.

You are a smart operator whose each attempt improves dramatically, what could even judging attempt by attempt even accomplish for you? (excluding in context of evaluations needed for the incremental improvements)

Think and act in large numbers.

Your path is correct, just change the manner in which you travel.

No need to feel anything if large numbers do not exist yet.