Content : Marketing : Demand Generation

Funnel : Sales : Demand conversion

Content is for marketing.

Marketing is for demand generation.

Funnel is for sales.

Sales is for demand conversion

CTAs in your content are either an invitation to interact with the content,

or they are asking the person to follow,

or they are asking the person to interact with your funnel.

The whole exercise is to make your target audience feel emotions, and then educate them and then smoothly convert them into buyers.

Educate in this context means letting them know what is possible.

Letting them know what the problem is.

Letting them know that it can be fixed.

The education and conversion process can begin inside the content itself.

But the usual flow is to first make your audience feel intensely through the content.

Then, while they are still engaged, you educate them inside the content.

After that, you move them into a funnel that is designed to convert them.

Inside the funnel, you explain how your product solves the problem.

If you show the product too early, it can disrupt the emotional build-up.

It can also break the trust before it forms.

That’s why the product is introduced only at the end of the content,

or it is introduced directly inside the funnel.

TLDR:

Emotionmaxxing in content, and then send them to the funnel Gulag.