User 1 makes a contribution into the inventory.
User 2 comes in to search or use it.
The inventory can be content, software, or product.
Everything depends on what’s inside and who wants it.
User 1 could be in-house or external.
Their job is to put something into the system.
That “something” has to be useful to someone else.
User 2 is the one asking for value.
They are not here to build.
They are here to get.
They search, they click, they want results.
The result comes from the inventory, back to them.
That loop is the whole engine.
But this loop doesn’t run by itself.
User 1 needs a reason to contribute.
User 2 needs a reason to care.
Without User 2, the whole system is pointless.
Without User 2 you cannot monetize anything.
Without contribution, there’s nothing to serve.
This becomes the core problem.
How do we make User 1 put in something good?
How do we make User 2 come back for it?
And how do we keep that loop alive over time?
The answer is not about the data.
It’s about what people want to see.
People don’t want to do tasks.
They want to see outcomes.
They want to feel like something is working.
They want motion without effort.
A manager wants to watch the team perform.
A user wants to see something get made.
A buyer wants to feel progress.
That’s the spectacle.
Roomba cleans by just setting up.
ChatGPT writes while you just give single command.
Supplements promise change by you just eating them.
It looks like something is happening without friction.
That’s the feeling people pay for.
They want a spectacle.
They wan to watch, not work.
Even if something or someone else is ultimately doing the work.
That’s how you keep User 2 interested.
Give them vicarious achievement.
And that’s why the inventory has to be filled right.
The contribution must lead to a visible return.
The return must feel like progress.