Spectacle lets you experience success without vulnerability.

People would rather have a spectacle than a task to do or help for that task

Successful platforms often position themselves as “effort multipliers” rather than “effort reducers.”

The user still gets credit for the outcome (productivity, creativity, health effects) but without the associated labor.

It’s about making people feel accomplished while minimizing their actual work.

Vicarious achievement.

The user gets to experience the satisfaction of progress, creation, or accomplishment without the struggle, skill development, or time investment.

Designing experiences where customers can observe their desired outcome happening rather than just receiving a finished result is necessary.

The process visibility becomes part of the value proposition.

Showing the work can be as valuable as doing the work.

People want achievement but are reluctant to put in effort

Thus, People go for vicarious achievements and showing the work process solidifies the effects of it.

All the content and software and design choices might just be a wrapper i am afraid.

The actual product has always been vicarious achievement and bolstering effect of it.

Something ever processing and progressing than static.

Something our brain can track, visualize, imagine and feel good about.

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Roomba cleans by just being set up.

ChatGPT writes from a single command.

Supplements promise change just by eating them.

It looks like something is happening without friction.

That’s the feeling people pay for.

They want a spectacle.

They want to watch, not work.

Everybody wants to be a manager of sorts than a laborer.