Imagine you are solving stress for your target audience with your product.

Stress is real and already felt by people.

Your product may not exist in their minds.

You are combining a known pain with an unknown solution.

That forces you to build belief from scratch.

You must prove the pain and invent the product.

That’s a heavy task with low return.

You can avoid that by flipping the approach.

Pick a product that already sells well.

Attach your pain point to that product.

Now both pieces already have demand.

You are not pushing anything uphill.

You are riding two forces already in motion.

People buy things for visible reasons.

Those reasons come from invisible causes.

The real cause might be stress.

But stress and product are far apart.

You cannot lead with stress and land on coffee.

That jump breaks the chain in their head.

But starting with coffee and pointing to stress works.

That direction is natural and frictionless.

You are seeing a one-way mental path.

Product to cause works.

Cause to product does not.