Business is operate in a state of incomplete information and uncertainty

That’s what makes businesses profitable or die

So any software that helps them get a more complete picture of the information or help predict the uncertainty will make money

So if you try to figure out what are the uncertainties and what are the crude information streams for businesses and if you try to solve a part of them then you can be rich

Explore top vague problems in industries and try to solve a part of them in specific context

It’s not possible that you can make something that fits it all in every context.

If it were that simple, it would not have been a problem plaguing them since so much of time.

So you have to be very careful with what you promise to solve.

Because even if you think you are solving the really small part of that vague problem statement, that in a very specific context, even that is a huge thing.

That aid that you’ll provide as a service to your clients can change their whole trajectory.

Let’s learn more about businesses, try to identify these vague problem statements, and try to have a go at it.

Examples of it can be:

• Non linear customer journey
• Unpredictable cashflow
• Good quality leads
• How to convert more people?
• Cart abandonment

Open any negative business article talking about some country, industry, company and you will find these easily

And firmly believe that world is a word play.

Once you find your problem statement, you will just keep thinking about it and keep trying to make sense of it.

You will coming up with thoughts that keep trying to frame sentences that size up the problem and your current progress.

And with each passing iteration you will find yourself saying that hey, I cannot solve this problem in its whole entirety, but there are some contexts and niche where I can.

For example, one way to tackle nonlinear customer journey can be creation of custom links, but you will need to embed cookies for it.

The only market where this becomes viable is where the client and their customers won’t be tripped out by you implanting some cookies in them.

So this example just shows that even if these problems are huge and vague.

If you add enough constraints you will find yourself in front of a lucrative market that you can service.