Always think in terms of how you can finance, bolster and strengthen your GTM efforts.

Get all the money you can today even if it means servicing customers in future.

Current liabilities are all fine as long as you get the cash.

Almost have to have a Ponzi scheme mindset of constantly getting money in and recruiting new members

Getting cash in and getting as much of it as possible.

Even at the cost of discounts, you have to get as much money as possible in your door today.

What you need is dry powder today so that you can fund your operations, your expansions and what are new product development you wanna do.

You either spend a lot of time convincing 10 different people to buy monthly subscription and get the money to fund your current operations and growth.

Or you can convince only one to sign up for a bundle or annual subscription and get that money and devote it towards something better.

This creates leverage for you.

Getting cash in creates so much options for you.

You have to increase the average order value either by upselling, cross selling or creating current liabilities by selling annual subscription.

Cash first.