First year will have most of it’s sales ,even OK to say almost all of its sales coming from paid initiatives.

And then slowly, slowly, organic takes over.

But it will always good to expect that 30-40% of your sales would come from paid initiatives even at maturity.

So from start you need to have good hygiene when it comes to return on ad spend and CAC.

Because those are the things that will be around you for the first year when your business is most vulnerable.

If those things are harming you, then there is almost no scope that your business will survive.

That’s why you need to have good ROAS, good CAC, and enough margin and ticket size that you can afford both of those.

Your marketing and funnel economics need to be on point.

Because without having them good you won’t survive the rite of passage.

You may have a product market fit but it better be supported by good unit economics

Everyone loves talking about “organic growth,” but that’s a lagging indicator of momentum.

It comes after a bit of time and not right away when you start.

Paid is where it all starts.

Build to Survive the paid part.