I think I have not been respecting the granularity of things and the step-by-step ways in which the world operates and that is what I am trying to address now.

So, I understand that everything is a continuous process.

You walk one step and you take next step and then you take next step and then you take the next step and same is true for a lot of things.

When you are trying to sell something, you are pushing the person through the funnel.

First, you have them go on to your video, then to a platform or app store, then you want them to download it, then you want them to do the onboarding, then you want to do the purchase.

But just like when we are walking, we take the first step and in the next step, we are reasonably only expecting to get the work that is reasonable in one step to be done.

It’s like in one step, we are only trying to cover a footstep worth of distance. It’s not like in the next step, we want to cover a whole kilometer worth of distance.

But I think that’s what exactly I have been doing and a lot of people are also doing it and it is a trap that, okay, I have made an advertisement, so I have to somehow make money with it and that’s the end goal.

While we forget that after the ad, the next step is making them go to the marketplace or the app store. That is the next step and you have to reasonably only get that done.

You have to push people from first step to the next step.

The only objective of the step is to push people into the step that comes after it, right?

If you have someone who has already downloaded the app, you have to push them to complete the onboarding.

What this does is this gives explicit and clear responsibility to each step so that it’s not vague and you know how to fix a certain problem.

If you have issues with download, that means whatever posting you have on the marketplace is not working, so you have to fix that.

It helps you do the troubleshooting by just tracing the previous step.

If the problem is in step n, you have to fix whatever is wrong with the step n-1.

What we are essentially trying to do is change our goal-oriented mindset.

Instead of having on our mind that okay with this current step I want to reach my end goal.

We want to be thinking with this current step I want to get to the next step is the problem.

We have to go from goal oriented to step oriented.

We have to understand what is reasonable and how much weight lifting a single step should do and how we can make the whole process more optimized.

Like, of course, one has the aspirations to exit the company for millions.

But the first step is to have the idea and see if there is a market for it. Then there is creating the MVP and finding the product market fit. And then trying to figure out what will be the GTM strategy. And then powering that GTM strategy. Then controlling the churn. And then figuring out growth. This is how step by step we go.

But on the idea stage, if you are thinking about how I can get a million dollar exit right away. That just overloads and just puts the step into a lot of tension.

You have to just make sure that you are not putting the step under too much tension. And you can set it up in such a way that you are bound to end up in the next step.

You have to eliminate that juvenile pressure from each step that you have to overload it to get to the final goal.

I know the final goal is our North Star, we want to get there, but there are restraints that we have to put on ourselves to make the whole system work.

And the first principle is to make your steps such that you are bound to end up in the next step and you are not putting current step under too much tension.

And I’m sure you can easily take 20 steps, but I genuinely don’t believe that there would be any human that can go from standing still to covering the distance worth of 20 steps in a single leap.

So, why are you doing that to your own ventures? Why are you doing that to your own sales process? Why are you doing that to your own entrepreneur journey?

Respect the steps.

Of course, we are supposed to be ambitious. We want to march to Rome.

But… You have to take thousand steps to reach there. Not a single leap.

People will praise your ambitions and achievements but you have to worship your steps you took and we’ll have to take to reach there.