Reading barbarians at gate

And

Business is actually like ruling a kingdom

Consolidate power in own land and fighting other kingdoms

Filling up the positions with own cronies

One thing is for sure, Dunno about success but with business one will never lead a boring life

One thing I learnt from reading this book called the barbarians at gate at least its first three chapter is that you need your hawks at the bottom of you and you need to be extremely valuable to the people above you that gives you the leverage to do whatever the fuck you want

Always shake things up

Always restructure

Always scramble everything up

We cannot let growth be only the function of attrition between what is the inflow and what is the outflow.

That can take years and the decay and the entropy that comes with all those years can kill us.

So, you have to take the world’s proven way of growth and that is to fight.

I have already realized that businesses are a lot like kingdoms.

You are filling up your positions under you with your hawks, you are trying to be valuable to people who are your stakeholders, and you are trying to attack other kingdoms and the land they own.

Fight is the way where you can be rewarded exponentially for the efforts you put in.

The example can be the survival of New York Times after their fight with Trump.

Another example is the book I am reading where Freshdesk got into a fight with Zendesk and salesforce and they got up and up based off it.

There is a real phenomenon in social media where channel who find themselves in a fighting or gossip do rise up fast.

There is a real phenomenon that fight attracts real attention and interest towards you.

So, you have to fight.

You have to pick fights with people who are way bigger than you and just extract all you can from them.

You have to extract all the attention that is on them towards your fight and thus on to you.

That’s how you get growth beyond just the normal attrition between inflow and outflow.

Yes, you have to get that conflict-driven growth, because the world is full of incumbents.

And to take what they have, you have to fight.

You have to fight guys bigger than you and take each and everything that you can from them.

The biggest mistake any big firm can do is to fight with you because they have just served the attention they have on themselves to you on a platter.

You go from nobody to something that the whole industry knows.

That’s why you have to fucking pick fights.

When they try to punch down, they bring the eyeballs of the whole world down to you to see what you turn into.

And if you play it well, you will be the next giant.

Everybody wants and loves the David vs Goliath story.

Everybody loves fucking drama.

And business can thrive a lot from the damn drama.

Because after all, it’s all about sales.

It’s all about attention.

And the best part about fight is it creates at least two sides, one side and the other side.

And the nature of the world is no matter how simple the issue, no matter how redundant the issue, there will always be two sides.

Picking a fight creates a side for you, a audience or a group of people that are rooting for you.

Fight has that return that is guaranteed.

A fight is more potent tool to acquire customer than even paid ads

Maybe just the social tendency of humans but we are very curious about fights

If something is going on in the neighborhood, we can’t help but go and look from our balconies or eavesdrop

We are wired to give attention to fights because it is the social nature of us

I said this before and I will say it again, this is the world of incumbents and to get anything you want, to get anything… you have to fight, be it in the arena of business, or in the arena of personal career.

You have to fight because you need to occupy space and only one thing can occupy space at one time.

To have a regime change and to have a situation where you gain advantage, you have to fight

You have to get shit flung at you by someone bigger than you or you have to flick shit at someone bigger than you

Those are the situations where you end up in situations where you have high upside

Fights with someone above you are highly convex situations as Naseem Taleeb would call them

I think as a ambitious person and as a person who wants a lot from life

I should have a fight going on at least once a week which is of convex nature