Stop trying to be clever with the product and start being clever with the positioning.

I have been stuck at this position for too long.

I kept trying to be over-smart with whatever software I create.

I was always trying to do something out of the ordinary.

I kept chasing something that would be too clever for its own good.

I was trying to be a little shit about it.

Now I realize what I should be building with the type of person I am.

With the type of skills I have, I should be building something simple.

The simplest SaaS only.

It should have low chaos in the code and in process.

I should be experimenting only with the positioning and the content I create around it.

The experiments should happen in the marketing, not in the product.

The product should be a common use product.

It should be something built for the common denominator.

It should not try to be over-smart or over-cute.

The positioning should make it exclusive for someone specific.

The marketing should sell it, not the features.

Simplicity matters because I am not able to make anything complicated.

Like even the online gurus that sell courses and all, they do not make out of the box things.

They just make motivational courses or knowledge courses of dropshipping or trading in the most basic way.

They don’t teach anything extraordinary at all.

Same way, why should I do anything extraordinary with my SaaS when I’m just trying to get a couple of bucks like they are?

Physical products already prove that iteration can exist in marketing.

Like if physical products can do so much iteration around marketing.

Like for soap, we have like thousands of different messages selling to thousands of different type of people and biz.

Why can’t I make a simple software product and then sell it just based off the marketing?

And the answer is I can. So I will.

I believe we got the itch to create something extraordinary.

Because all the stories of softwares that we know and made it big are very novel.

And the mindset of trying to find a very niche segment of market that you can target kind of makes you think that OK, I need to make that one special feature as a hook for this segment.

And that just makes you think you cannot just be simple, it has to be kind of complicated either in the way of the research or the execution of the product.

We dug this hole for ourselves.

The matter of fact is you do not actually need to be different to sell to a niche.

You just need to have that kind of communication.