The best practice when it comes to this is to not give AI too much information about your product or campaign

Instead you should be using some analogy that you can derive yourself so that you yourself can say OK this hits even from cross context

Currently I’m building a back end front end integration tool

And if I gave it this much detail it will give me such garbage copy which will be truly technical and no one would give a fuck about it

Instead I gave it this prompt

“Write copy for something which connects different rooms. We had envisioned hundreds of room that are well connected but now we get to see only few are connected. And now someone is making a tool that tells us which rooms are connected and which rooms are not and which rooms are lying that they are connected”

And let me tell you it has given me so many banger One liners that you won’t believe it.

So yeah sometimes it pays off really well if AI knows less and you know more.