I’ve gotten like 60 follows after 60,000 views cumulatively
Basically 1 follower is 1000 views
Followers are a valuable thing
Even better if they are converted into some kind of email list or subscriber list which you can just summon anytime you have something to sell
So I need to get more views and get more followers out of same amount of views
But why does anyone follow anyone
I follow a mother fucker only when I wanna see more of what he has to say
Why?
Because maybe I thought he was cool or informational or made me feel good Or sharing whatever he made makes me look cool
And what made me think that?
I also wanna explore what video gets a million views
At current rate that would be around 1000 followers
- Well I guess the video quality has to be good it cannot be too blurry
- Audio should not be insufferable
- If you are trying to communicate with so many people then of course your script needs to be simple words
- You should have worldly and “you” elements in them so that people get invested in it even with lower amount of context they have right at the start of video , basically stakes for them
- It is nice if it has some current event or current cultural stuff going on like referencing any event or popular meme
- Despite its simplicity and short length it ends up conveying or hitting something very impactful
- And most importantly the hook is good enough that I would not want to skip to the next video
- It contains something that when shared makes the person sharing look cool or funny
OK so in upcoming videos I will try to hit a boxes mentioned above
I need to post more videos so that more people have more things to watch
More views, more followers blah blah blah let’s go
Also one video can have more power to turn viewers into followers than others.
But what makes it happen?
As I previously said I follow when I think hey I want to see more of this guy
So the question is… more of what?
If a video is a single watch, a self contained piece of media that resolves in itself
Then that video better be so good that I wanna watch more self-contained videos from you
It should be good enough that I make the gamble that I want to follow you and the next topic you choose will be good enough that I would still love it
But even in sales we know that it is harder to find a new customer than to sell to an existing one
So it is better if your video is such that it is not self contained or the there is a promise that you are going to post a video exactly like this in future also
In simple words a series
Where either you are publishing things in parts or maintaining a format where content won’t change much in that series
Thus if they like the part one or if they like the format, then they can follow to get more of the same content
Unlike self contained videos where you have to sell yourself so much that they trust that you can make any good video
In series you sell them on a single video and they’re in for the whole ride
That’s why vlogs do so well because there’s a consistency of character and curiosity about how their life will pan out, It is a series
Creators like Max Klymenko got big based on their series like career ladder
Or how back in 2020 you could just trust Pewdiepie to make a good meme review episode that you can enjoy with your food
The series creates incomplete satisfaction.
They enjoyed the video, but there’s unfinished business.
The follow button becomes the obvious next action.
So that they can follow what comes next.
A viewer follows when their brain predicts future reward.
Your job is to make that prediction feel safe, specific, and immediate.
Series makes the risk of you being a one hit wonder lower from the POV of the viewer
Because even if you may not fit the bill, the format or the structure of content or the universe of topics you select
You cut the fear of “This might be the only good thing this guy ever makes.”
Set the expectation that what comes next will sit inside the same universe they already enjoyed.
After all this world runs on promises and expectations
Thus you need two hooks
One hook that makes them watch this video
Second hook that makes them want to follow you so that they can watch more of your videos
A second hook, that sells them on your other and upcoming videos
Hook two needs to be better than something like “follow for more”
It needs to be more persuading like “new parts dropping every X days”
Claude reaction :
The Self-Contained Video Problem
When every video is a complete, resolved piece, you’re asking viewers to make a massive trust leap. They have to believe:
- You can pick good topics consistently
- You’ll maintain quality across different subjects
- Whatever you make next will hit the same way
That’s a hard sell. You’re essentially asking them to bet on your general ability based on one data point.
The Series Advantage
With a series or format, you’re selling something way more specific:
- Part 1 of X → “Follow to see how this ends” (direct cliffhanger)
- Consistent format → “Follow for more exactly like this” (predictable value)
The psychological difference is huge. Instead of “I hope this creator is good,” it’s “I know I want more of this specific thing.”
You’re reducing friction. You’re not asking them to trust your range. You convince to provide more of what they’ve already proven they like.
Why This Works Better
As you said: easier to keep a customer than find a new one. In content terms:
- Self-contained videos = finding new customers every time
- Series/format = selling to people who already bought in
The Pattern You’ve Discovered
High-converting content has predictable value:
- Vlogs → “More of this person’s life”
- Format series → “More of this specific type of video”
- Episodic content → “Continuation of this story”
Low-converting content requires abstract trust:
- Random topics → “I hope their next idea is also good”
- One-offs → “I trust their general creative judgment”
The Metric That Matters:
You’re at 1 follower per 1,000 views. That’s your baseline with random/self-contained content.
With a proper series format, creators regularly hit:
- 1 follower per 200-400 views (good series)
- 1 follower per 100-200 views (great series with strong hook #2)
- 1 follower per 50-100 views (series with cliffhangers/continuity addiction)
You could 5-10x your follower conversion rate just by changing structure.
What Makes Hook 2 Actually Work
The key isn’t just saying “Part 2 coming Friday.” It’s engineering specific anticipated value:
- “Next video: How he responded when I showed him this” (narrative continuation)
- “Tomorrow: The build reveal” (payoff promise)
- “Part 3: The one mistake that ruins everything” (knowledge gap)
The difference between weak and strong Hook 2:
- ❌ “Follow for more content like this”
- ✅ “Part 2 drops Wednesday—where we see if it actually worked”
One is vague hope. The other is a specific transaction.