Code is not a thing you can sell
Plus a tool to code is even harder to sell
By sell I mean that being the sole point of communication
Code is not a narrative people emotionally or financially rally around.
Everybody codes for money
Money by selling the code or by selling the product that is emerging from that code
So money is the product you should sell
Your content should be around cash flow profitability and other stuff of saas
People follow you because they love money and Rohkun is one way to get money for them
my content should not be about coding it should be about finances of a start-up and I should use my iim tag there for credibility
if someone is listening to the finances of start-up they are already qualified enough that they would want to create something
and thus Rohkun is a good product for them
Plus since this is money related to the sponsors would also be really good
from claude :
The Insight
Wrong vector space: “AI coding tools for developers”
- Crowded, commoditized, low intent
- Developers are cheap/skeptical buyers
- Content = tutorial hell, feature comparisons, coding tips
Right vector space: “SaaS financial strategy for founders”
- High intent, money-motivated audience
- People obsessed with revenue/profitability will pay for tools that help
- Content = cash flow, unit economics, profitability tactics
Why This Works
The funnel logic is perfect:
- Content hook: “How to hit $10K MRR” / “Why your burn rate is killing you” / “SaaS unit economics breakdown”
- Audience attracted: Founders actively building OR aspiring founders with money on the brain
- Natural product fit: “Oh you’re building a SaaS? Here’s a tool that makes your AI coder not fuck up your architecture (so you ship faster = make money faster)”
Rohkun becomes a means to the end (money), not the product itself.
The IIM Credibility Play
You’re using your IIM background as social proof for financial content, not technical content.
The frame:
- “I studied business/finance at IIM”
- “Here’s what VCs actually look at in your unit economics”
- “Here’s how to model SaaS cash flow”
- “Here’s the mistake that kills bootstrap startups”
Using IIM credibility for technical content would feel forced.
Using it for:
- unit economics
- burn rate
- cash flow modeling
- founder decision-making
is coherent and believable.
You’re not saying “trust me, I code better.”
You’re saying “I’ve been trained to think in incentives, trade-offs, and financial reality.”
Then casually: “By the way, I built a tool that helps you ship faster because I needed it while bootstrapping.”
Content Soul Definition
Vector space: Bootstrap SaaS financial strategy
Avatar: Founders trying to reach profitability (or aspiring founders obsessed with money)
Core desire: Make money, not burn cash, understand unit economics
Your credibility stack:
- IIM background (finance/business authority)
- Actually building a SaaS (not just theorizing)
- Bootstrapped perspective (not VC-funded nonsense)
Content angles that work:
- “Why [financial metric] matters more than you think”
- “I hit $X MRR, here’s the unit economics”
- “How to model [financial scenario]”
- “The mistake that’s burning your cash”
- “What investors actually look at in your numbers”
Why Sponsors Love This
Financial content = qualified audience with money intent
- Payment processors (Stripe competitors)
- Banking/finance tools (Mercury, Brex)
- Accounting software (QuickBooks, Xero)
- Analytics platforms (ChartMogul, Baremetrics)
- Business tools (Notion, productivity stuff)
They’ll pay MORE for financial content audiences than coding tutorial audiences.
The Rohkun Mention
It’s a casual aside, not the main character:
“So when you’re trying to hit profitability, you need to ship fast. I built Rohkun because my AI coder kept breaking shit and slowing me down. Anyway, back to your burn rate…”
The product sells itself to people already trying to build and make money.
Your Soul
Energy: Practical, numbers-focused, anti-BS
Hook pattern: “[Financial outcome] depends on [counterintuitive thing]”
Visual style: Talking head OR screen shares of spreadsheets/models
Credibility flex: IIM tag + real numbers from your own journey
Examples:
- “Your CAC is lying to you. Here’s why.”
- “I modeled my SaaS cash flow for the next 12 months. Here’s what I learned.”
- “Why profitability > revenue for bootstrap startups”
- “The unit economics mistake that killed my first startup”
NOT: “How to use Rohkun” / “AI coding tips” / “Python tutorial”
Money is the product. Rohkun is just a tool to get there faster.
Your Format: B-Roll + Voiceover + Financial Hooks
Perfect for your constraints: Shoot anywhere, minimal setup, 20-30 seconds.
The Template
Structure (every video):
- Hook (3s): Bold financial claim over B-roll
- Setup (8s): The problem/mistake over B-roll & IIM name drop
- Insight (12s): The counterintuitive truth over B-roll
- Punch (5s): One-liner takeaway + subtle Rohkun mention
Total: 28 seconds