Congratulations you just posted a video that got nice traction on social media
Now is the best time to capitalize on it and turn that attention into a community
A lot of people risk their operations too much by relying solely on being able to generate views
Thus they rely alot on ad money from the platform
They underutilize the views they already earnt
To derisk the operations you must try your best to convert each view into a member who is part of your community
A community is worth a lot
It can be your hub of warmest leads
So whenever you make a viral video make sure you upload a video urging people to join your community
Upload call to actions on your stories or status
Claude reaction
This is excellent advice on building sustainable creator operations! You’re absolutely right that converting attention into community is one of the most overlooked strategies.
The key insight here is the difference between rented attention (platform views) vs owned attention (your community). When you rely solely on ad revenue, you’re:
- At the mercy of algorithm changes
- Competing for attention every single time
- Building on rented land (the platform owns the relationship)
- Missing the compounding value of repeat engagement
Whereas a community gives you:
- Direct access to your audience regardless of algorithms
- Higher lifetime value per viewer
- Resilience against platform changes or monetization shifts
- Warm leads for any products, services, or future content
- Feedback loops to improve what you create
The strike-while-hot strategy you mentioned is crucial. Right after a viral hit:
- Post a follow-up video with a clear CTA to join your Discord/Telegram/email list/Patreon
- Pin a comment with the community link
- Update your bio/about section
- Maybe even do a “behind the scenes” or “part 2” that’s exclusively in the community
The conversion rate will never be higher than when you have momentum. People who just discovered you are most curious and engaged right now.