This was the script of the recent video I uploaded.
I just scaled my SaaS to 200 users just using organic content.
And I know the next stage is going to be even more interesting.
Hi, I am Atharv Ketkar, a 23-year-old studying at IIM Shillong, currently building Rohkun.
The next stage is going to be running paid ads along with the organic content that I already post.
Just to get that one video with 100K views, I had to try out 20-30 videos.
Before I hit that magical number of 3-5 ROAS on my paid ads, I know I will have to make at least 100-200 variations.
Thus, it stops being a game of creativity but being able to create variations and being able to systemize that process so that you don't burn out.
If you wanna see how I am building my SaaS solo, please follow along.
Link for Rohkun is in Bio.I’ll be hypercritical about the hook or the first two sentences.
I just scaled my SaaS to 200 users just using organic content.
And I know the next stage is going to be even more interesting. Well, first of all, you started with “I”. They don’t care who you are; they don’t even know you scaled. I don’t think they actually have enough context to understand what scaled means unless they are in the startup sphere. Then again, “saas” is also a foreign word, and they might not even know what your saas is even if they know what saas means. 200 users using organic content is kind of good; that shows progress. Organic content is a bit specific, but that is good for filtering the next line is okayish also. That part builds interest, could be better, but for now I think the worst part about this is you started with “I” or in first person, for a thing that is not too vulnerable and not interesting enough right off the beat. They wouldn’t lose anything if they wont watching your video. So, of course, the hook can be way better. Like if I post it as is, it is not reasonable to think that a lot of people are going to stop by and watch it. The skip rate is going to be very high. And that’s exactly how it panned out. In the moment when you are recording, you are just satisfied with whatever comes out, but you have to make more refinements before posting. I’ll be more careful next time, but I can always re-record the hook. That’s what I am going to do. I’m just re-recording the first two lines, and then, post again.
from claude
Problems through your lens:
- It’s third-person energy disguised as first-person – You’re talking ABOUT yourself, not FROM yourself. There’s no vulnerability, no confession, no emotional honesty. It’s a status update, not a mirror.
- Zero overstimulation – Where’s the sting? Where’s the uncomfortably specific callout? You’re not activating any sins. No greed (“here’s the money I’m about to make”), no pride (“while everyone’s buying ads, I did this”), no wrath (“I’m tired of gurus saying organic is dead”).
- Information masquerading as reaction – “200 users” and “organic content” are FACTS. You’re giving Wikipedia energy. Where’s the feeling? Where’s what those 200 users DID to you emotionally?
- The forbidden “I” – You started with “I just scaled…” which in your own words means they have zero context for caring. You’re not vulnerable enough to earn that “I” yet.
- No immediate mirror – It doesn’t make them think “holy shit, that’s me” OR “holy shit, I want that feeling he has.” It’s just… a statement that could apply to anyone.