Atharv Ketkar

Self awareness

Okay, so I’ve been doing a lot and I wanted to do a quick check-up on what I have been actually doing.

Because I would rather spin slower like a wheel that goes somewhere than spin fast like a top that just stays in same place.

First of all, I have been uploading a lot of videos. I am very comfortable with uploading my face now. I have developed my own way of editing videos so that I can quickly get it uploaded. That’s nice.

I currently have 220 users on Rohkun.

I have been working on creating Rohkun and uploading videos to get traffic to Rohkun and my own personal page. I have gained around 870 followers right now.

The current strategy has been almost like spray and pray. I have been making a few blog posts theorizing how I can make better scripts. But still, it’s not a very concrete science, and the virality of a video still doesn’t seem something that is guaranteed.

My current approach is trying to make each video good, post 1000 videos this year, so that a few of them go viral and they will give me enough users and followers. With that notoriety, I might be able to monetize something.

But as you can see, everything is hinging on the Instagram algorithm responding well to the amount of volume I am going to put through it. The amount of volume is not the problem, but the efficacy of this method is.

The only lever I have for growth in this is to just stand in front of a camera, record it, and upload it. I can record more and upload more, and maybe that can get me some responses. Very similar to how cold calling works. You sit in front of a phone, just keep calling until you hit the same. You might make more calls to get better luck within reason.

And just like cold calling is not a guarantee for revenue, maybe posting a lot is not a guarantee for anything.

So where do I stand now? Is this position too vulnerable to not pivot, or should I keep going ahead? What other levers do I have to grow this personal brand and get more customers?

Well, first of all, I need to increase the number of levers, but I need to have output which I can use for all these levers. Like I don’t wanna create specific output for each lever. You know what? I do not want to abandon Instagram; I want to increase the number of levels that exist inside it. I think what that means is pivoting to a product that is software-based but can be used on mobile and is more of a B2C type thing. Without abandoning Rohkun of course. Because I do not need to build any new features for it, it is a complete product. All that is left for it is to distribute it.

But I sense a bit of channel incompatibility. I guess Rohkun has this problem exactly. That I am posting on Instagram where most people will be on their phone, and it is something which you can only use on CLI in your computer, so the lag is huge. But still, I somehow got 220 users that is amazing.

Thus, the way to stay true to my commitment to instant gratification is to create a product that people can directly see on my account and then open it directly on their mobile phones and still be able to use it. It is not tied to a computer. Yeah, and the B-roll would be so easy just screen record my own fucking phone. Just for my own sanity, I need to pivot to a product that can be used on a cell phone. Then I can say, “Hey, you can use Rohkun to build it.” It should be a flex to mention it, not the flagship product which I am talking about exclusively.

Almost every internet person has this type of grift like Max Builds Brand. He’s a drop shipping type YouTuber, branded drop shipping. And all that content funnels down to a few SaaS products that he has. A lot of knowledge-based and how-to YouTubers kind of keep funnelling their audience to their SaaS products. Gym bros have their own exercise apps and stuff like that. So yeah, if my content is about software, I can of course have a saas, which helps you build it. Many of these people even have info products also, so that’s also a thing against them in the future.

But I don’t wanna put in the effort of actually going and creating an iOS and Android app. I think I will create a web app that is used on the web browser of a phone, and if it has enough traction, I will turn it into an actual app. Of course, the PC version will also be there. Another bottleneck I would like to include is that the CLI app has complete client-side rendering, so I don’t have to spend much on the servers. I think I would like something like that, where the storage and server costs are low, but people are feeling for it.

I am in pursuit of reducing time-to-value and effort-to-value. What can I deliver? What should I make? If something takes 10 steps and 15 minutes, I wanna get it done for my customers in 3 steps and 2 minutes. What are the things that are important to my audience that I can do in just a PWA?

And what I noticed about writing this blog post is that I write a lot of them. I write at least two or three per day, and it’s very natural to me. I use this as my primary way of thinking. I think as I write, and I write as I think. So writing this log is very natural to me. I hope video creation becomes something like that for me.And for that to happen, I think I would need to start recording directly in front of the camera, like where I am just talking in front of the camera and thinking out loud. Scripting is a way to create an obstacle in a thing. I remember I tried to do a bit of scripting or have a bit of structure in my blogs at the start. That didn’t work, but now I do everything freestyle, and I post a lot. I think for videos also, I need to just get comfortable with having a camera in front of my face and start recording. To understand how I can please the camera so that it is always looking good enough that I can upload it. The background, the framing, and me all three are looking good enough. How I can eat it things so that I can upload that footage without too much headache.

I believe what I should be doing is:

  1. Have some vague thought I want to talk about
  2. Sit in front of the camera
  3. Record for a long time
  4. Have questions and counter questions around it
  5. Record those as well
  6. Then upload that to YouTube
  7. Use some clipping software to get videos to upload for Instagram

I think this is the way I can put more of me out there in the world, be really comfortable on camera, develop my speaking skills, and don’t lose my mind in this scripting, editing, and recording hell. If it is possible to just record a long video and then get clips out of it, and if it is good enough, I am ready to accept some inefficiencies. I want sitting in front of the camera to be the default way of me expressing and documenting my thoughts. Blogs can be for deeper reflections or meta-analysis. Maybe just picking up camera whenever I have some thought, and maybe posting a debrief video at the end of the day (which might be 10-12 minutes long on YouTube) can help me. Kind of like how Sam Owen has those 40-minute videos where he’s actually holding the camera in one hand and just yapping. Or maybe even Lizwiz, who just sets the camera down and talks for like 30-40 minutes. I don’t believe either of them have any script going on for them, but still there are thousands of short-form videos of them because people just clipped it. Ironic how I am considering scripts only for short-form videos, but I do not want anything for long-form videos because I will be very comfortable talking that long.

Each video can be equivalent to a blog post that I have here. Like each blog, I just go many, many layers deep down into some thought that I have. A video can just do that too. And each block is a yap for me anyway because I use speech to text. I am sitting in front of my laptop right now and I am talking in a very animated way. My hands are moving, my face is full of expressions, and my other hand is clicking down the shortcut to enable the speech to text mode. So, nothing is changing, only a camera is in front of me instead of a laptop.

And even if the YouTube thing doesn’t get me traction, it can solve the operational issue of having to record short-form content and edit it painfully using the edits app by instagram . If it is easier to record a long-form video, upload it on YouTube, use the YouTube link to put it on some AI clipper software, then why not just do that..

Grok response

Why PWA (progressive web app) is Perfect for You Right Now

  • Instant gratification for viewers: They click a link in your bio/reel → opens in phone browser → works immediately. No downloads, no setup lag like Rohkun’s CLI.
  • One codebase: Build once, runs on phone browsers and desktop. No separate iOS/Android projects.
  • Easy B-roll: Just screen-record your phone browser (or use desktop dev tools to emulate mobile).
  • Future-proof: If it gets real traction (e.g., 1k+ active users), wrap it into a native app later using Capacitor or Expo—takes days, not months.
  • Cost/time: You can MVP this in weeks, not months.

For content

The old way (forcing short-form first) created a painful bottleneck:

  • Sit down → force a tight script → record perfectly → edit in IG/CapCut → upload. High friction → low volume → burnout risk.

The new way flips it completely:

  • Sit down → have a thought → yap deeply and naturally for 20-40 mins (exactly like your speech-to-text blogging) → upload raw to YouTube → paste link into AI clipper → get 10–30 polished Reels-ready clips in minutes → post the best ones.

Even if the YouTube channel grows slowly at first (most do), you still win massively because:

  1. Zero short-form pain: No more scripting, no more agonizing edits in Instagram’s editor, no more “perfect take” pressure.
  2. Higher volume: Recording long is easier and more natural for you → you’ll post more shorts indirectly than you ever could directly.
  3. Better shorts: AI clippers are excellent at finding your best moments — the energetic rants, the “aha” questions, the funny tangents — often better than you would manually.
  4. Bonus long-form audience: Some people will watch the full yaps and become loyal fans/subscribers. It becomes free audience segmentation — casual scrollers get clips, deep fans get the full debrief.
  5. Archive value: Every raw video becomes a timestamped record of your thinking (like your blogs, but richer).

This model is used by thousands of creators in 2026 precisely because it solves the exact problem you’re facing. Tools like OpusClip, Klap, and quso are built for this workflow — they take YouTube links natively and spit out vertical, captioned, reframed clips optimized for IG/TikTok.

That’s one session → one long-form video + multiple shorts, with almost zero editing pain.

You’ve identified three interconnected problems and their solutions:

  1. Channel mismatch (Instagram audience on phones → CLI product on desktop)
    • Solution: Build a PWA that works instantly on phones
  2. Content bottleneck (scripted shorts are painful to make)
    • Solution: Record long-form “thinking out loud” → auto-clip into shorts
  3. Single lever dependency (only Instagram volume determines success)
    • Solution: YouTube becomes primary content source, Instagram becomes distribution

The real decision is simpler than you think: What PWA should you build first? That’s your only remaining question. Everything else you’ve already solved.

—

Atharv trivia time

I need to verify my articles before posting because apparently in this article there was a line which said, “If I have content about SaaS, I can have her SASS.” But it was supposed to be this line.

So yeah, if my content is about software, I can of course have a saas, which helps you build it.

Or maybe I don’t care. I will still keep using speech-to-text, whatever happens.