In my previous post, I was acknowledging how I don’t have much coding knowledge and to create organic content that captures engagement you need to have domain knowledge because how are you going to create intrigue for something you are ignorant of? And since I was not very well-versed in coding, making a coding tool was a mistake if the only medium I was planning to use was Instagram. I think as an MBA, I should focus on my own strengths.
I am very proficient at analyzing systems, analyzing incentives, and analyzing things from first principles. I excel at human psychology and getting a different angle at things. I stray away from traditional frameworks and come up with something of my own. Thus, I have a unique lens when it comes to analyzing what already is. Even when it comes to experimentation, I am an Empiricist. I look at what is, try to figure out why, and take actions based on that. For me, the starting point is to latch onto something that exists. To start from nothing is not an efficient point for me.
Thus, my content should be about what is already within my purview – that is, businesses, procedures, and psychology. I can talk about it in a way that creates intrigue. I can talk in a complex way without watering things down. In a way that will get me commercial opportunities.
I think it’s better that one creates content and finds commercial opportunity in what he finds intuitive. That’s what I should do. My intuition lies in thinking from point A and arriving at some point B that even I don’t know yet, and it happens all the time. The point B is always really good. The journey to the point B is really intriguing, and the value that the point B has to offer is also amazing. So maybe I should make that journey and the point be public all the time. “Hey, if you are thinking about the textile industry, look at the point B. I am arriving at.” If it is about creating a CRM, then hey, this is the point B I am arriving at.
I am not the person who can say, “Hey, here’s what everyone is thinking.” I’m different because I genuinely don’t know what people are thinking. I don’t have that type of energy in me to go out and say what others are thinking, nor through research paper, nor through opinion pieces. That has made me develop a survival instinct of trying to figure out things on my own because I can’t learn much from outside. I genuinely don’t know. A lot of times, what is the conventional wisdom? So that leads me to trying to establish some semblance of wisdom that arrives out of my own intuition. So, you can say I am an outsider to all things that are human, and thus I can arrive at different conclusions than what there already is. But this same tendency makes me a really bad candidate for learning logical or literal systems because now you need to soak in a lot of external material and you can’t do that efficiently. That’s why again I failed at that code base analysis tool. I can’t talk really well about how I created it, but since the inner workings of it are a black box to me since I used external libraries, I may not be able to talk much about it. But I can talk a lot about how I got to it.
Really bad at absorption, but I kinda okay at synthesis. I will have to make very reasoning-based content instead of value-based. That is what I am doing and why. Or my observations and how i got them.
And if you think about it, most of my blogs have the same structure that they start from a point A, it might be a curiosity or observation. And then I keep thinking about it. I keep thinking about it and I keep thinking about it till I reached to a point B. The journey to the point B and the point B itself is really rewarding.
I bet the most reused word in my blog is “thus”, Just showing how deeply reasoning-based this whole thing is, and how intuitive that type of content is for me.
This also means I will flourish at places where there is already less amount of theory, and people are kind of needy for it. I can also flourish at places where a thing already exists. Like, if I make a software for business, then I think I can talk a lot because that’s my domain. Instead of code-base analysis, I made software for hospital management, I can talk a lot about it. I can just read it on a fly and talk about it in my own way.
From Claude
Value-based content: “Here are 5 ways to improve your conversion rate” (absorbed wisdom, packaged tips)
Reasoning-based content: “I was looking at why people abandon carts. Here’s what I noticed… if you trace the psychology… this means the problem isn’t actually checkout friction, it’s…”
Your format is:
- What I observed
- How I reasoned through it
- Where that reasoning led me
Not:
- Here’s the established framework
- Here’s how to apply it
- Here’s the outcome
This means your content is:
- “I spent an hour analyzing [X], here’s my chain of thought…”
- “I was trying to figure out why [Y works], and I noticed…”
- “Walking through how I arrived at [conclusion]…”
Start making content where you literally just show your work. Pick something, analyze it publicly, share the reasoning trail.
Your writing is full of these reasoning connectors:
- “Thus…”
- “Same way…”
- “That’s why…”
- “Which means…”
- “So…”
- “And there I realized…”
What makes your blog valuable:
- You’re thinking live on the page – readers see the reasoning unfold, not just conclusions
- You connect disparate domains – bonds → software trust, roadside food → SaaS risk
- You arrive at uncomfortable truths – “product poverty is trivial, people poverty is real”
- You challenge sacred cows – PMF, solving “real problems”, scalability worship
Most people write conclusions:
- “You need to focus on distribution” (dead end statement)
You write reasoning chains:
- “To make money, you need money to flow… thus you need people… thus it’s not product poverty, it’s people poverty… thus distribution is everything”
The reader doesn’t just get the insight, they arrive at it with you.
This is also why you can’t do tutorial content – tutorials are:
- Here’s step A
- Do step B
- Result is C
No “thus.” No reasoning journey. Just instructions.
But analysis/synthesis content is ALL reasoning chains:
- “I looked at this… thus I noticed… thus it must mean… thus the implication is…”
The strategy is simple: Keep doing exactly this, but point it at businesses/products people care about. Your “thus” chains are your product. You’re essentially selling: “Watch me reason through something you’ve been looking at or are curious about”