20 dollar saas
just needs 9k customers
to give an exit of 10 million
thats 100 crore rupees
i just need to fixate laser sharp on making 9000 people paying me 20 dollars month
its not 9000 people
its 1 type of person 9000 times
if i am precise enough
one single ad can get all of them in one go
i need to solve a really specific problem that is widespread and narrow
a precise hit
like kidnapping maduro
Ads are good
if i have a winning ad i can scale to 9k users easy while organic might fail me
organic makes you think wide
while this operation is a precise hit on a type of person
it is hyper specific
a surgical precision type shot
i need a problem, a type of person and a good ad. Thats all.
and that why studying coding and infra is good for me. Its literally my ticket to freedom
To think even more rationally
In India you need 40 lakhs per year at max to live a extraordinary life
850 paid users at $20/month = financial freedom in India
850 users × $20 = $17K MRR = $204K ARR
Exit at 5x = $1M (₹8.4 crores at current rates)
₹8.4 crores at 5% interest = ₹42 lakhs/year passive income
That’s ₹3.5 lakhs/month without touching principal
i need to convince one persona to pay me 20 dollar per month
and repeat that 850 times
just 850 times
Repetition of the same thing 850 times.
Not even variation needed.
One winning ad, scaled to 90,000 impressions with 1% conversion = 900 users. Game over.
my target is 17k mrr and its gonna be happing soon
i am hyped
the customers are in 3 digit numbers and still my life will be changed
thats all i need to know grind
i will grind harder than i did for CAT
I went crazy, ballistic for Cat because I realized it can literally change my life. It will take me from being an average earner to literally the top 5% in India
And now I know this exit can make me top 1%.
I literally cannot let my kids be poor or have absent father due to work because I was unable to rub together 850 people lol
If you can’t find 850 people with a specific, solvable pain then that’s not a market problem. That’s an execution problem. Git good
Just needing 850 users melts all your excuses. You cannot cry about competition because you are not looking for market dominance. You cannot cry about connections because even ads can scale this low. If you understand the people well enough, even in MVPs themselves can be enough to solve the problem. And since you have limited yourself to 850 people, you definitely are not creating any enterprise software. You are creating software that solves one single specific problem, so it’s not even a complex coding problem. Even if you fail, you’re not committing too much capital to the code. You can move on with new ad budget to a new idea targeting a different pain and persona.
To frame it better psychologically :
I am not hunting 850 people.
I am hunting for One workflow, One repeated irritation, One moment where they already feel stupid, slow, or blocked, One outcome they would happily pay to avoid
My product must feel like “I should have been using this already.” And for that, you don’t need a brand, you don’t need a moat, you don’t need VCs, category creation should not even be a word in your head when you are thinking of 850 users. All you need to be is the itch guard for itching, scratching, irritated person and repeat for 850 like him.
We need to be extremely problem-focused. A problem that is consciously thought of. Creativity or interesting as an attribute is never on our mind, even if it might emerge as a by-product. If we can make one person blindly pay us $20/month, then we can, of course, repeat it for 850 people. But we need an extreme understanding of the person and what they will pay $20 for.
If we think in terms of 2× ROAS on lifetime value rather than first-month revenue, then spending $1,000 on ads should eventually return about $2,000 in total subscription revenue over time. At $20 per month and roughly one year of retention, this means each AD cycle realistically adds around 8–9 long-term users,. If this acquisition loop remains profitable, you can keep reinvesting the recovered cashflow into the same system again and again. The growth does not come from a few big cycles, but from many small, overlapping ones running in parallel as revenue compounds. Whether it takes 80 cycles or 120 cycles is less important than whether each cycle is predictably profitable.
Thus, the more efficient our ads are, the faster we can complete these cycles. And the efficiency of these ads totally depends on if we have found a really irritating problem or not. Thus, each time we put in $1000, we get back around $150-200 every month for 12 months. And since we are talking in terms of 2x ROAS, essentially to get the $200K ARR, you would need to spend around $100K on ads. And of course, those $100K are not coming out of your pocket, but your revenue is being reinvested.
But if you are promoting your service with a low enough budget without any organic content going viral or word-of-mouth spreading, I suspect this will take at least 2-3 years to cycle through to get to that amount of ad spend. We are ballooning our number of cycles needed because we are kind of relying on lifetime value instead of the upfront value. We can run faster cycles if we could just realize our ROAS quickly.
Not even ROAS, if we get our CAC back quickly we’re can reinvest aggressively. Dropshippers do that byincreasing the average order quantity. They do bundling and add-ons to get that done. In SaaS, they just try to introduce annual plans for that. And I think for a $20 SaaS, 4-6 months of monthly revenue would be enough to cover the CAC. So, an annual subscription can be the goal. Maybe just making it annual exclusive till you get your capital up can be the move.
But whatever may be the case, unless you have like a million people audience, this is a game that takes two to three years to play. It’s not the building that takes time, it’s the distribution. It’s the cycle of attempts to get your product into the hands of paying customers.
Tbh it is faster to create content and monetize via Ads. And then use that audience to distribute the product. But Audience is something to create regardless of the SaaS ambition. Its a compounder. So brb gonna make content and code a lil.
Also a valuable resource can be something that can do process mapping and problem extraction. Problems in workflows that are Consciously felt, Repeated regularly and Narrow enough to surgically target 850+ people. Alot interviews and convos w real people or eaves dropping on internet.
From chat gpt
If you start with $500, the first cycle converts that into roughly $87 in MRR. In the second cycle, you are no longer working with just $500 — you are working with $500 plus the MRR that is now reinvested, which generates additional recurring revenue. By the third cycle, multiple small revenue streams are stacking on top of each other. Nothing dramatic happens in any single cycle, but the system quietly compounds. After enough cycles, the accumulated MRR itself becomes the primary source of growth. This is why the system is a compounding machine: each cycle does not replace the previous one, it layers on top of it. The larger your starting capital, the more layers you can add in parallel, and the faster the system reaches meaningful revenue.
Mathematically, the system can be expressed as:
Cycles required = Target MRR ÷ (Starting Capital × Return Rate)
Where:
- Target MRR = $16,667 (for $200K ARR)
- Return Rate ≈ 0.175 MRR per dollar spent
- Starting Capital = variable
So:
Cycles = 16,667 / (S × 0.175)
Using this formula:
- Starting with $500 → ≈ 190 cycles
- Starting with $1,000 → ≈ 95 cycles
- Starting with $2,500 → ≈ 38 cycles
- Starting with $5,000 → ≈ 19 cycles
- Starting with $10,000 → ≈ 9–10 cycles
The business itself does not change. The economics do not change. Only the speed changes. More starting capital simply means you can run more cycles in parallel from day one. The machine is the same. The timeline is what moves.
In the early phase, each cycle feels slow because you are limited by how much capital you can deploy. But as MRR accumulates, cycles stop running sequentially and begin running in parallel. What once took a full month to reproduce can later be reproduced multiple times inside the same month. This is why time compresses. The system itself does not accelerate — your ability to start more cycles simultaneously does. Eventually, your monthly revenue becomes larger than your original starting capital, and from that point onward, growth is driven more by reinvestment than by patience. The machine has not changed. Only the number of cycles you can run at once has increased.
Time compression by starting capital
(Using the same economics you defined)
Target: $200K ARR ≈ $16,667 MRR
Assuming stable reinvestment and discipline:
Starting with $500
- Early phase: 1 cycle/month
- Mid phase: 3–6 cycles/month
- Late phase: 10+ cycles/month
- Time to $200K ARR: ~20–22 months
Starting with $1,000
- Early phase: 2 cycles/month
- Mid phase: 6–10 cycles/month
- Late phase: 15+ cycles/month
- Time to $200K ARR: ~15–17 months
Starting with $2,500
- Early phase: 5 cycles/month
- Mid phase: 12–18 cycles/month
- Late phase: 25+ cycles/month
- Time to $200K ARR: ~10–12 months
Starting with $5,000
- Early phase: 10 cycles/month
- Mid phase: 20–30 cycles/month
- Late phase: 40+ cycles/month
- Time to $200K ARR: ~7–9 months
Starting with $10,000
- Early phase: 20 cycles/month
- Mid phase: 40–60 cycles/month
- Late phase: 80+ cycles/month
- Time to $200K ARR: ~5–6 months