Create dense long-form content, create high-ticket software and communities, create high standards for interaction, demand high trust as the foundation, charge high.
Anything other than that, and you won’t be getting the most qualified people for your purpose or objective. The things above are key to getting what you want in the cheapest way possible. Cheap things are expensive, and valuable things are surprisingly effective at making them cheap.
From claude
The Paradox of Value and Cost:
- Cheap things are expensive (they attract the wrong people, create noise, waste resources)
- Valuable things are cheap (they filter for quality, compound through network effects, reduce friction)