So even if you are talking about hard sciences, you better talk about something that the user is interested in or will get a lot of value out of.
That intrigue might be out of personal interest or because It’s a good talking point in their circle.
So a video about heart science should touch either audience of your audience, personal interest or utility.
For example AI is hype right now so those who now it can talk about it. Thus your video is a source for social win for them.
Or if you are targeting some niche and you share a neat little trick that helps people understand things better or get work done faster, that’s also appreciated. It may also help close their blind spots.
You cannot just randomly pick a topic and talk about it. You have to pick topics that are sexy, can be a conversation piece, or provide huge utility in their lives.
Purely utility-based content sits at a lower level because we see a lot of Indian tech or coding tutorial channels that do not get much cashflows. On the other end we see channels like Veritasium, Kurzgesagt, or even 3b1b, where their content is more of a conversation piece. You watch it, then go on and repeat it in front of your own audience. You tell it as a fun fact to your date or bring it up when you’re arguing with your friend about some bullshit.
Essentially they have turned hard sciences into a higher-tier product by making it about self-actualization or social scenarios where you feel good because you know it or because you can talk about it.
Because not many people present information in such a sexy package, it becomes a special thing with low supply and scarcity. There are not many suppliers around, so you become important. And those who just deliver information for the sake of it deal in commodities.
You have to figure out how you can turn hard science into an object that delivers self-actualization or social status.
For that you either keep an eye on what is popular right now, what holds mass desire. Things like AI, finance, sports betting, prediction markets are popular right now. Because mass desire can only be diverted and not created, so if you want attention on you, you have to go and talk about these topics.
When you talk about things surrounding these hard sciences you provide people with a conversation piece and a piece of information that allows users to hold a stance. So picking popular topics can be extremely rewarding.
Your job is not to teach but to equip people to handle social or personal moments.