I do not actually like content creation. I am doing that because I like money. Content can help you get money.
So I don’t want to do dilly-dallying in content that won’t actually make money. So I have to clarify to myself what it actually means to make content that makes money.
The videos you make should be a proof of competence, a proof of service. It is almost like a demo of what the person will get if they buy from you.
The viewer shouldn’t finish the video thinking “I know how to do that now.” They should finish thinking “I need him to do that for me.”
For example, Qoves. Their videos are about facial analysis, and their service is facial analysis.
When you watch their videos, you essentially get the demo that, okay, they are going to do this analysis for your face.
Nobody watches a Qoves video and thinks “great, I’ll analyze my own face now.” They watch and think “I want them to do this to my face.”
So this essentially necessitates that you should first pick a service and then be making content around it instead of just picking a niche and then hoping something falls on your lap.
That way, if you have already picked up a service, most of your content will be around the operational side of things and also discussing the problems you are solving. It gives you a better fit with the audience.
You attract the right people even if the views are low.
Service first → content is proof of that service → audience self-selects because they recognize their own problem → low views don’t matter because the 50 people watching are exactly the 50 people who might buy.
Because content can make you feel good or smart, content can make you feel motivated. But that does not necessarily mean it is the typa content that will make people buy.
We are here to make content that will make people buy.
for example :
https://www.youtube.com/@GMATwithCJ
I used to watch this guy. He teaches how to read for CAT/GMAT. His content is essentially demo of his services. This also explains why the coaching, education or course niche is so strong online because it is so easy to demonstrate that you know something and that you can teach it.
When CJ explains a GMAT problem on camera, that is the product. There’s zero gap between the demo and the deliverable. A lawyer can’t defend you on YouTube. A surgeon can’t operate on camera to sell surgeries. But a teacher can teach, on camera, for free, and the viewer experiences the actual value in real time.
Every other service category has a gap. If you’re selling AI agent deployment, the content can show your thinking and process but the viewer can’t actually receive the service through the screen. There’s always a leap of faith between watching and buying. So you better make up for it in your content.