People watch videos either for the story, the vibe, or the concept you are talking about.

So when you’re making short form videos, you have to think how many stories even exist that can be explored in just 60 to 90 seconds.

And maybe concepts can be explored in that time, but will that attract a nicely monetisable audience?

So I think short form content can be a really cool place to explore vibes or short, compressible stories or maybe even some concepts that just hit like a brick.

Plus, my theory is that on social media, either someone follows you right away or they see you two or three times and then they follow. All these actions take place in just the first five or six seconds of video.

So it works out extremely well in your favor. If all your videos are of the same genre, and if all the vectors are pointing in the same direction, it was that way the person can recall easily and take a decision.

I saw once guy who made a video on youtube called “How to LARP,” and then his whole Instagram was just promoting that YouTube video.

So that way, I think you can tie up all your content together where you can show off the story, the vibes, the concepts.

And we already concluded that it is good if all your content is of the same genre on Instagram, but on YouTube you have way more freedom.

So I think make a video on YouTube. Don’t spend as much time editing it. I think it will be way easier to make a YouTube video at this point than the effort I spent making each short form video.

And once the video is up, find multiple different angles to promote the same video on Reels. And I think since it’s the same video, it’s going to be the same genre, so we can have a cohort of followers from same videos.

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So I can cover whatever stories I want on YouTube. And since Reels are just going to be checkpoints directing to those videos, each video can have like five or six Reels made for it. It’s enough.