Another reason people follow someone on social media is because they see progress. They see a life getting better. They wanna see people go from their basement to being biggest stars. People wanna follow that journey of you getting big Behind success of Logan Paul, Speed, Andrew Tate or whoever else. It’s like people wanna be around winners and people also wanna be around people they know are definitely going to be winners.

After all a lot of people are leaving vicariously through these examples they want to see a start-up founder go from zero to 100 so that they can believe they can also do it isn’t it just another proof for them that hey their dreams are not too far so even just showing your life improving can have shit ton of pull

MLMs and pyramid schemes are one of the biggest Following systems, right And the Cult personality in those schemes is always someone who went from rag to riches. So if you’re trying to manufacture a following, Ripping a page from their playbook of going from 0 to 100 is a good way to build following. After all the underlying mechanism is same

The leader’s rags-to-riches story isn't merely biography. It is proof of possibility. “I was broke too. I had the shitty job too. Then I found this path. Look at me now.” Their current life becomes evidence for the promised transformation.

And then the followers aren't merely following the person. They're following a future version of themselves represented by that person.

That creates a powerful loop:

Similarity → ascent → identification → hope → attention.

I think that’s why narrating your own story is important. It is important to say hey I was a snotty kid in Amravati. Who went to one of India’s best B schools. Worked at one of internationally acclaimed startups. Which is a media power house. And am doing complex financial work while creating content. You have to narrate yourself enough that they see themselves in you. You have to make even yourself about them.