Imagine you are making videos with some target persona in mind. You have to make sure the soul of the video is such that it pulls them no matter what. For example, you might be making AI explainer videos. And basically you are targeting someone who knows they don’t know much about AI but they gotta know. So there is a yearning happening there that I don’t know but I gotta know. But the thing that we see here on the surface level is knowledge seeking, and knowledge seeking is not that strong of a pulling force. People have really strong knowledge seeking for esoteric things or conspiracy or something that can change their life in a instant or something really personal like betrayal or suspicions or stuff like that. It is not there for theoretical knowledge. So, if you just position yourself as someone who will take someone from not knowing to knowing, then it is not a sufficient enough pull.

So you gotta go up the chain until you reach somewhere that it is just inevitable for them to be sucked in. For example, if someone is aware about the fact that they don’t know AI and they are in the tech industry, then you have to remind them of the fact that the top people in their industry are moving in this direction at a blazing speed. So if they want to be someone At the top of their field, they need to watch this. Now you align it to their identity, and if identity is not that strong, that hey, they are like fuck this industry, I don’t care. Then you can move it a notch up that without knowing these things about AI, you are not safe. And job market is brutal, so now you have tapped into survival, and it’s a strong enough pulling force that they gotta watch. Of course, in the whole sequence they can just swipe away anytime. But still, the more bland and. Lacking in pull, your object of video is the stronger you gotta go up the chain to find a soul that will just pull them in.

The buck stops where the pull just becomes inevitable. You keep climbing the escalation ladder until the pull becomes inevitable.

It’s like this meme that you just keep going up and up till you get the activation done.The more the merrier.