If you want your content to perform well, you have to make it about them.
Even if the story is you, even if the character is you.
Somehow you have to awaken the me thinking or the ego of the audience so that they put themselves in your shoes Or they try to think about it.
That way they try to confirm whatever information you’re giving, or try to oppose it.
Either way, you have to hit a nerve.
And to do that you have to trigger their me-thinking and for that you have to use more language that triggers it.
But how do you do that?
Let’s say you have some piece of information that is totally unrelated and dry in nature.
Let’s say it’s about how to improve hooks.
Now, how can you make it about them?
It’s just information about something, it’s not about them.
Well, most people don’t realize this, but the information is about them in a sense that they might not know it, and because of that ignorance, they might be messing up.
Back to the reel hook example, you can just say your reels suck or your skip rate is very high because you do not know this.
When you’re trying to convey information, you are supposed to sell it by saying what the importance of that information is to them and what problem that ignorance is creating for them.
If the thing is kind of unrelated, you have to figure out what implication that information has on their life.
Even if it is something as bland as a new politician getting elected in some faraway land, you can say it affects you because that guy might impose some tariffs on you.
It is about you.
Even if the guy is there, it is about you.
The content exists not for you to share facts or stories, but to make the audience feel that it directly affects them.
Every piece of information has to be translated into their world, their ego, their “me-thinking.”