Well, after realizing how important hooks were, you cannot just leave them to just improvising them on the spot.

You have to put in more effort than just that.

After all, we know how valuable they are and how crucial they are in wealth creation.

Like the little good boys we are, we pay respect to important things.

So my new philosophy is to make the video.

Put your heart into it.

Don’t bother talking about the hook at all.

Pour your heart out.

Make it as authentic and intense as possible.

And now what you have is a piece of information, a piece of story, a perspective, whatever.

Now you have to look at it like some information product.

Like a textbook or a course or a coaching material.

And things like that require really good positioning.

You have to provide specific relief to specific people.

You cannot be vague in it or it will be a general offer that will just fall off.

Thus, you have to look at your reels or videos like a course that you’re going to sell for thousands of dollars.

And now you gotta think about how you would position it.

OK, you had some piece of information that might be relevant for a certain niche of people.

So you would use language and hooks that target them.

And each type of content that you make will have different type of niche audience and interests that would be better targeted.

So you record authentically, you have the raw material now you wrap it up in a nice positioning as per the niche you think this would do well in, and then record the hook.

And that hook better carry all the characteristics positioning and its communications does.