If you wanna make content that other people watch, this is one of the ways you can do it.

Because content is not just for information or entertainment, but for representation.

People have very busy lives.

They are tired.

They are afraid of a lot of things.

There are a lot of fears, anxiety and lack of support and courage.

They might have a thought, but they are not just able to think about it.

If they think about it, they are not able to articulate it.

If they are able to articulate it, they won’t be able to say it out loud because they’re so afraid.

So there emerges a need for someone to do it for them.

And even better when someone says something that would have more effect if more people were agreeing with it.

So it kind of gives them the guts that they needed to fully believe in it, to be empowered.

You have to say things for them.

You have to be kind of their second brain, their another persona that is able to say, think and do things that they wanna do.

And when they see that happening, they become very close to you.

You are their twin.

Saying it for them creates content delight, because why should anyone watch your videos unless they benefit and we are not out here to serve bullshit.

So our method of creating this value is creating content delight by saying things for them that they wouldn’t be able to.

What you might be thinking, hey, what about me?

People have hundreds of things, how will I not lose myself if I go on pursuing everything about others?

What about me?

Well I have a solution for that also.

Humans are a mosaic.

We have many parts and all of us have them.

So there are little pieces of each other in us and some pieces are big and some pieces are small but they are present in others also.

Someone might have a huge part of courage in them and all of us have it in us but in different variety of amount.

Thus, if you authentically speak about courage, about stories around it, about tips around it, it will resonate with other people.

If you say things about courage that other people are not able to because that element in them is just not that awakened, you have successfully created delight for them.

You said something that they wouldn’t have been able to say for themselves.

Same for hobbies also.

You have huge love for some game and other people also have it but in smaller amount.

But if you are able to communicate about it in a way that people will be delighted, then again you made something that they wouldn’t be able to say for themselves and created delight for them.

Inside you are pieces about which you can talk very, very well in a way that no one else can talk about it.

And when you put up a camera in front of you and talk about it with your heart out, you find the type of people who resonate with it.

It is because of your own passion, your own character, your own interests that you will be able to create delight for people.

You will be able to say things that they are not able to.

And thus you will be making a change in the world.

You have, let’s say, a very strong ambition for health and what we consume in our daily lives.

You have strong message that hey, we shouldn’t eat junk.

And if that intensity is channeled outside

That, hey, because of eating unhealthy, this will happen to you, that will happen to you.

People will resonate with that, because who doesn’t want to be healthy?

And that’s how you created delight.

Those people wanna be healthy.

They have healthy parts in them, but they were just not able to articulate it or feel it because they have something else going on and you can do it for them.

And that’s their delight.

You’re not abandoning yourself to pander to others

You’re amplifying the parts of yourself that are underrepresented in others.