To have an easier time doing business or to have a life that is a bit less full of friction your motto should be:

Help winners win

It is easier to sell better rackets to a pro player

It is easier to sell automation software to someone who is already doing a lot of revenue

It is easier to sell a lot of supplements to someone who is already going to the gym

It is easier to sell coding tools to someone who is already writing a lot of code

It is easier to sell premium things to someone who already has a lot of money

When You have a mission like help winners win you are naturally going to surround yourself with people who are winners

And that does wonders for you

It boosts your own mindset and also creates a network that is valuable