Solo breadwinners are high-earning professionals who run their own show and make solo decisions.
They’re easier targets than enterprises because they move fast and understand ROI since it’s their own money.
The best targets are people making serious money through professional services like lawyers, financial advisors, real estate agents, specialized doctors, and consultants.
These aren’t employees but owners of their practice or business.
They’re motivated by two things: avoiding losses and earning more.
Avoiding losses means not losing clients, time, money to mistakes, or deals.
Earning more means closing more deals, raising prices, upselling existing clients, and taking on more capacity.
Losing even one client or potential client can dip their annual revenue at times by 5 to 10 percent
A chunk that might actually pay their rent or their kid’s school fees.
So any solution that reduces cognitive load, preserves reputation, or creates more visibility into moving parts becomes disproportionately valuable.
Most of these professionals deal with surprisingly low numbers of clients.
Even high volume ones like real estate agents might only juggle 50 leads at once.
Lawyers might have 30 active cases, financial advisors 100 clients.
Even low ticket outliers like solo doctor shops in India might have 500 to 600 active patients and maybe fifty to 50-60 daily visits.
The insight is that volume of clients isn’t the problem.
It’s about executing the right sequence of steps perfectly across multiple clients simultaneously.
The volume of clients might become a problem in future when they have grown
But right now you have to imagine that each client is equal to 20-30 steps before the delivery of service of product is done
So even this small number can result in overwhelming number of steps to be taken
20 clients with 30 steps is 600 steps, each misstep can cost 5-10% of annual revenue
Each profession has a workflow: new client, send documents, follow up, deliver service, invoice, ask for referrals.
And it’s not just 600 static checkboxes. It’s 600 time-sensitive, interdependent steps where
- Step 15 for Client A can’t happen until Client A completes step 14
- Step 8 for Client B is now overdue and blocking step 9
- Step 22 for Client C requires you to remember context from step 3 that happened two months ago
Missing a single step costs them real money.
A forgotten follow-up loses a deal.
A missed invoice means unpaid work.
They’re paying for software to remember and execute sequences flawlessly while they focus on their actual expertise.
The product decision is whether to solve one critical step really well or build the whole workflow ladder
We are addressing the sequence and logic related to it.
These are also the types where you sell your expertise via consulting or coaching also
Helping them scale up or imparting knowledge that comes after experience
If you’re a solo person doing business, this is the target audience to which you can sell software, consulting, coaching or courses if you have proper ball knowledge and personal brand.
Software solves their sequence and automation problems.
Consulting helps them optimize their specific situation with personalized advice.
Coaching gives them accountability and perspective shifts.
Courses let them learn proven systems at their own pace.
Either you’ve done what they’re trying to do, you’ve helped others do it, or you understand their world deeply enough to provide real value.
This is why you see the same creators selling all four.
They build authority in a niche, then monetize it multiple ways depending on what each customer needs.
But for these different models you have to account for these different things
You can sell software in places where there are a lot of these people for example law firms or solo doctor hospitals
You might have to sell consulting or coaching where there are only a handful of people and trust is hard to build like in case of financial advisors
Or if something is picking up trend and there are a lot of people who are aspirational and want to get into that profession then you can try out courses (the learn to code era is an example)
In fact courses are a thing which can sell to people who are highly aspirational but have huge distance to travel to get to the position they want
They’re at the bottom of the skill ladder but there are way more of them.
A lot of people are open to them over other options when they are beginners
A lot more people are on youtube or paid courses than on some learning to code SaaS during their tutorial hell days when they are learning to code
Best would be to build authority in a niche that can be covered with all four of these business models
And keep iterating till you find the product market fit as per your personal brand.
Personal brand might be the most intuitive thing you can build
It is an expression of self and intersection with the market
So honestly it is the easiest thing to scale and then monetize using four of these products
Personal brand > Product iteration > doubling down
Courses for beginners, Software and consulting for the amateurs and coaching for the high level ones
Even you as per your skills have to choose between selling courses, software and consulting or coaching
Even if you’re not the Michael Jordan of your niche you can always sell courses
But you have to be somewhat decent to do consulting and software
Otherwise you will miss out on a lot of nuance of the industry and create bad output
Anyone can package what they know into a course.
You just need to be a few steps ahead of the student.
But consulting requires you to diagnose unique situations and give custom advice.
Software requires you to understand the workflow deeply enough to automate it without breaking it.
You can monetize your expertise any niche via these four options
So go out there create authority in your own niche and then as per the audience that is manifested use one of the four products iterate and monetize it
Thus if we have such freedom to select any niche
Why not select a niche where you will flourish the most
Where your heart and interest lies
Where you generate insights and talk more intuitively
Do some self discovery > narrow down on a niche> Target the operators there > establish authority > print money
Which means the constraint isn’t market opportunity.
Almost every professional vertical has solo breadwinners who need help scaling.
The constraint is you.
It’s “Can I stay interested in dental practice management long enough to understand the 30-step patient onboarding and service delivery workflow better than the dentists themselves?”
Whether you can stay committed to a niche long enough to understand its workflow deeply, build relationships in that world, speak its language and articulate insights others can’t.
If you’re forcing yourself to care about a niche because it’s “profitable,” you’ll drop out before you might hit authority.
(You might not necessarily need to create a personal brand, Qoves has created a huge brand and established itself as an authority in the niche of facial aesthetics. But before launching their software they had consultations referred to as “Qoves facial aesthetics assessment” in one reddit post. Further showing how same authority can monetize itself via different product stacks)