Thinking in bets taught me that all you have to do is take good decisions and detach from the outcome

You can make the right decision and get the unfavorable outcome and make a bad decision and have a favorable outcome

But the optimal move is to make Good decisions all the time so that over a period you will keep stacking up favorable outcomes

Social media is very chaotic and probabilistic you won’t really know what is going to happen with the next video

So even after fact, when you have the results of how the video performed it is not right to judge it based on that

Make good videos

That means videos that have good hook, good camera quality, good audio, script that is not too confusing

And you are set

Nothing else is needed

The only variable that is left now is time in the game

Also content creation is in a way B2B business where you’re supplying media to platforms

The real customer is not your viewer but the platform

You’re selling to the platform and then it decides to supply to someone else

And if that supply is successful it will procure more from you

You’re selling inventory to an algorithm that will test it on audience segments.

And B2B is a game of scale and homogeneity

You have to provides product of same quality nature and characteristic and in huge volume

So make good videos which are almost same looking, have same vibe etc

Have same soul in content and you can explore different topics

Once the platform finds an audience for your content’s soul i.e finds a cluster of users who reliably respond to your content

It can just keep supplying your newer videos to them because they are of same nature

This boosts your retention and potential to grow following

Because you’re operating within a product market fit where platform found you an audience and now you are producing content that the audience likes

I would argue that you have flexibility in niche, in topics you cover, in hooks etc

But you definitely have no freedom when it comes to the soul of your content

Product market fit is the most valuable thing a business can have

And to not capitalize on it and keep moving around the market is stupidity

TLDR make good videos that have same soul

Because making unique videos each time and asking the platform to keep finding your cluster of users that are interested is too much to ask