I am currently running only organic content for my saas, and I realized that I’m getting users from it, but another part is that most of them are not paying.

So the funnel is too wide at the top.

Unless I have money to pay for ads, I need to switch it up a bit.

What I need to actually do is make things free and load the top of funnel as much as possible.

Get as many sign-ups as possible, get as many emails as possible.

When the dust settles, when I have enough mass, I can go out there and look for people who would want to invest in all these users.

Basically, we would have a huge user base, huge set of emails.

Now let’s go activate them!

Let’s go sell them things, try to make them pay, and turn them into paid customers.

We can do all of that by doing proper analysis of all the users we have.

Basically, collect the users based on the premise of a software.

When you have the users, collab with someone who is competent, get the features made as per those user bases, and then pump it all up and run ads, because then you can say, “Hey, we have a user base. We have tools.”

And then you can go on to do paid ads.

Plus, you can do this on scale too

Because let’s say you have an application like mine that has only $20 worth of fixed cost every month.

And now imagine you make 4-5 applications like that which are in varied fields.

You are making content all the time, you are loading up the users.

And now you can go out there in the world and find partners for yourself.

Partners who will invest in those users, figure out features, and then run ads. Amazing, right?

My assertion here is that I haven’t found much success in finding paid users using organic content.

So, what you shall do is make a skeleton, get a lot of free users using organic content.

Based on those users, have conversations with them, understand the features they want, launch them, and then now you have features that align with users. Y

You can now claim in your ads that “Hey, we are doing this, we have this many users,” and run them.

You enter the market with ads after you have social proof that we have so many users and also features that actually people want.

And all of that in economics that are as lean as possible.

You don’t even have to go out and create full process flow applications.

You can make little features for different niches so that you are collecting users from different areas.

Someone out there will know how to monetize and service them better. You can partner with them.

For your stakeholders, this is also really attractive because you have already proven that you can talk to a certain niche and make them click buttons.

That’s why they are your users.

You prove your work to them this way, and this can also really build your muscle – how to enter different markets, how to gather users, and how to partner with people to fly to the moon.

Product-market fit can be outsourced to partners who know monetization better

you can focus on just the market by user acquisition and let the product be a skeleton for a while

But all this free talk is only possible if your server costs are not eating you alive. That’s why do as many things as possible on the client side.

Another tip is to keep the Dev scope as lean as possible.

You might build something, but then discover that you are not very efficient at communicating with that niche.

So you would have wasted a lot of time and effort.

What you should do is start with the feature, and talk to the niche.

If you find success there, double down with more features and more integration of processes from the whole workflow.

Right now, I don’t see any scope in creating full workflow apps without first testing if you can talk with that niche.

Build a few features, talk with them, and then do all the things.

This helps you be way better at being selective about the niches you want to work with because you can now say, “Hey, this is the niche, this seems attractive. Let me look at the biggest pain they have, create one feature for it, talk about it in my organic content. If I get some response, I can always grow that feature into an application with greater scope than just a feature.”

Core Thesis

1. Stop optimizing for paid conversions now (funnel is too inefficient)
2. Go all-in on free user acquisition via organic content
3. Build meaningful user bases across 4-5 lean products ($20/month fixed costs each)
4. Use this mass + user insights to attract partners/investors who can:
   • Fund feature development
   • Finance paid advertising
   • Help with monetization strategy