Just saw some creator talk on a reel about how if you’re not feeling like crawling out of your own skin when you’re posting that video, how much of you is even in that video?
I’ve been a huge proponent lately of being as natural as you can on camera because that’s how you share lived experience, which people are able to connect with. And any form of orchestration leads to a performance that might mute down the authenticity. As you pull back certain aspects of yourself in order to appease the audience, which ends up backfiring on you.
Also, the two forms of content I explored:
- You are either vulnerable
- You are overwhelming the audience by saying something about them which is not heard a lot by them. Where we are gifting them awareness and the feeling of being heard and solutions about it.
Both formats depend on having huge stakes attached to them. One where stakes are your own vulnerability and other where stakes are a consequence or effect of the thing being discussed on the viewer himself
Thus, what better indicator the air can be than your own hesitation or fear or a discomfort before making that post. Where the source of all those feelings is the content of the video itself, it demonstrates very high stakes, and that’s exactly why it’s going to stick out in the world.That discomfort is the signal that “hey, this video is going to deeply resonate with someone” because I am sharing something that is inducing so many feelings in me, so it will in them also.
Like the famous quote goes, “The moment you feel the fear is exactly the moment when you are supposed to jump.” Fear is your best indicator for proximity to something great, and discomfort is your indicator that the content has real stakes in it.