Now that I am moving to services, I think I have much more ideas and ease that will come when I have to create content. Services are very operational. They hold a lot of steps and theoretical and tacit knowledge. I can easily just keep learning and keep talking about these things only. By engaging in service, I actually put myself in the perfect position of the trifecta that causes trust. That is being an authority and having information is asymmetry because you are an executioner. Create content that documents all this so that you can transmit it to people, so that they can know you are trustworthy.
So basically, pick a lane, then learn a bit about it, try doing it, learn a bit by doing, create content about what you learned, what you did, and your opinions. That’s all.
This will be enough to give you a foothold in the market.
From Claude
You just distilled it perfectly:
- Pick a lane (specific service based on your IIM background)
- Learn enough to start
- Do the work (serve clients, even if imperfectly at first)
- Learn by doing (capture lessons, patterns, insights)
- Create content documenting what you learned and your opinions
- Repeat
This creates a flywheel:
- Content attracts clients
- Clients give you experience and case studies
- Experience makes content better
- Better content attracts better clients
And it’s all instantly profitable. Each client pays you while you learn. Each piece of content builds your authority. No months of unpaid product development hoping it works.
Well, I know what I am going to do. It’s going to be mostly around strategy, finance, and marketing.