Business is ordinary.

Business is as mundane, ordinary, and doable as eating dinner on a Tuesday night. It is like sitting in a cafe on the weekend. It is like cooking, going to uni, going for a job, lying down and procrastinating, going to the gym, or going for a stroll.

It has the same parallel as the banality of evil. Not morally, obviously, but structurally. The thing looks huge from far away, then up close it is simple, boring, ordinary, and really doable.

It is a huge psy-op to think you need market research, gap finding, Red Ocean, Blue Ocean, and all that bullsh*t before starting.

Nope.

That is drummed-up bullsh*t to get a high. An emotional high. A procrastination high. A course-selling high. It makes you feel like something eludes you, like something insane exists in the world that will change everything once you finally find it.

Nope.

That is the psy-op. That is the matrix.

Business is as ordinary as cooking. It is as ordinary as going to uni. It is as ordinary as going for a job. It is as ordinary as lying down and procrastinating. It is as ordinary as going to the gym or going for a stroll.

But business gets bedazzled with myths and legends because people want some deity-like figure in life. They want the existence of a concept that feels otherworldly. They want to believe there is some missing thing, some hidden framework, some magical business truth that separates them from the people who do it.

People have weird relationships with business.

Some people are afraid of what others will say if they leave what they have and go for a business. Some people drum it up so they can procrastinate and say, “Hey, I will prepare for it first.”

Because if you say, “I will first prepare to procrastinate,” that sounds insane.

If you say, “I will first prepare to cook,” that sounds insane.

If you say, “I will first prepare to drink water,” that sounds insane.

So business has to be made huge. It has to be made complex. It has to become a thing you can prepare for forever. The drama protects the procrastination.

Another part is that it feels hype and cool to think about it that way. It is the same way kids daydream during the most mundane plays. They are just playing sword fight, and if someone punches them, they do a dramatic fallback like they are in a movie.

That is intensity-seeking.

A lot of business mythology is just intensity-seeking. Adults doing dramatic fallbacks inside their heads.

These are people’s reactions to business. It has been the subject of too many weird emotions, too much life drama, too much identity panic, and too much cinematic bullsh*t.

Do not let that misguide you.

Business is ordinary and mundane as f*ck.

It is just doing something cool and asking people to pay you.

And if you are already doing cool things, then you are already halfway done.

Cool can mean a lot of things. It can mean hard. It can mean stylish. It can mean cheap. It can mean useful. It can mean giving someone a warm and fuzzy experience. It can mean saving time. It can mean making something feel easier, cleaner, faster, or more beautiful.

But let us not split it too much.

There are a lot of dimensions. Sit anywhere. You will be fine.

Doing cool or valuable things means you are halfway there.

People pay. And people pay really easily compared to what the myth suggests. You just have to be cool enough. That is all.

Be cool.
Be valuable.
Ask for money.

That is business.

You have felt hungry before. You told someone, and they gave you food. That is a parallel to business. You show a need, or you show value, and something comes back.

Human nature already understands care. If you are hungry, someone may give you food.

Human nature also understands reciprocation. If you do something valuable for someone, they can reciprocate with money.

That is simple.

Business is ordinary people exchanging value.

Be cool.
Be valuable.
Ask for money.