I just realized the interest in AI is as a hack. That hey it somehow one shots or builds an application that makes me a millionaire, or I use it at job and it saves me like six hours per day and I’m working only two hours something like that. I think AI is all about that magic of going up fast or getting leisure. That’s all people care about. At least the wider tam is just that.

It’s basically that people will see a object, they will have fantasies and dreams about it, and you are supposed to feed into those. I guess that is really easy one. That is really scalable instead of trying to manufacture something from scratch. For example, you can try to manufacture want for something like explainers of AI or you can tap into the innate want of someone to want to look beautiful.

Okay, now then search like this. Now we know that there are things that people want, and there are generators for those things, or object of interest for those things, and we make content around it and bin go. People wanna be more hot, generators are face, so we target that. People wanna be rich. AI is an object. We target that. So you have to come up with ideas like this.

People want to be…	Generator / object of interest	What they actually fantasize about	Content world
Hot	Face	being desired, stared at, treated differently	faces, facial proportions, celebrity beauty, transformations
Hot	Body	sexual desirability, clothes fitting perfectly, presence	physiques, transformations, body archetypes
Hot	Hair	youth, masculinity/femininity, transformation	hairstyles, hairlines, celebrity hair, before/after
Attractive	Fragrance	someone noticing them, intimacy, memorability	perfumes, scent profiles, “compliment getters,” what different people smell like
Rich	AI	ridiculous leverage, escaping work, sudden wealth	one-person companies, AI fortunes, automated jobs, AI businesses
Rich	Businesses	owning a machine that prints money	weird profitable businesses, margins, tiny empires
Rich	Houses	“I made it”	mansions, penthouses, compounds, unusual wealthy homes
Successful	Cars	arrival, freedom, status	dream cars, garages, what successful people drive
Successful	Watches	having crossed some invisible threshold	collections, founder watches, watches attached to milestones
Powerful	Companies	controlling resources and people	corporate empires, monopolies, bizarre business power
Powerful	Weapons / military machines	overwhelming capability	aircraft carriers, stealth aircraft, missile systems, bunkers; historical/technical framing
Intelligent	Books	becoming cultured/smart without yet doing the work	libraries, reading lists, books owned by famous thinkers
Intelligent	Desks	“this is the place where genius happens”	workspaces of writers, scientists, founders, creators
Productive	Computers/setups	effortless output	battlestations, multiple screens, keyboards, weird workflows
Creative	Studios	becoming the kind of person who makes things	studios of musicians, directors, designers, artists
Famous	Cameras	being seen, becoming a creator	celebrity cameras, YouTuber rigs, famous photographs
Free	Airplanes	escaping geography	private jets, first class, strange routes, aviation luxury
Free	Hotels/Airbnbs	waking up somewhere beautiful with nothing demanded of you	resorts, remote cabins, long-stay lifestyles
Free	RVs / vans / boats	home untethered from location	yachts, van life, liveaboards, mobile homes
Adventurous	Motorcycles	escape + danger + individuality	bikes, journeys, legendary motorcycles
Cool	Clothes	having an identity others immediately understand	outfits, uniforms, subcultures, celebrity style
Cool	Shoes	belonging to a tribe/status group	sneaker culture, iconic pairs, athlete associations
Masculine	Physique / beard / jaw / suits	becoming formidable/desirable	male archetypes, actors, fighters, style
Feminine / glamorous	Dresses / makeup / jewelry	attention, elegance, transformation	red carpet, silhouettes, makeup eras, jewelry
Young	Skin	stopping visible time	anti-aging, celebrity aging, skin quality, treatments
Loved	Weddings	being chosen	rings, proposals, wedding aesthetics, famous relationships
Desired	Dating profiles	abundant romantic options	photos, bios, attractiveness signals, transformations
Respected	Titles / offices	being important	CEO offices, corner offices, uniforms, badges, elite institutions
Elite	Universities	belonging to an intelligent/high-status class	campuses, admissions lore, famous alumni
Secure	Money itself	never having to worry again	bank balances, portfolios, FIRE, passive income
Independent	Small businesses	“nobody can fire me”	boring businesses, owner economics, solo companies
Relaxed	Automation	things happening without them	robots, AI agents, smart homes, autonomous workflows
Organized	Notebooks / planners	becoming someone whose life is under control	notebooks of famous people, planning systems, stationery
Remembered	Journals / archives	life not disappearing	diaries, personal archives, commonplace books
Interesting	Collections	having taste, history, identity	watches, vinyl, books, cameras, objects
Sophisticated	Wine / coffee / audio gear	taste and discernment	rituals, objects, famous preferences
Dangerous / formidable	Combat sports	being someone others cannot push around	fighters, physiques, training culture, legendary bouts
Fast	Supercars / racing	escaping ordinary physical limits	F1, hypercars, engineering, speed records
Superhuman	Spacecraft	transcendence	rockets, astronaut life, Moon/Mars systems
Immortal	Longevity tech	escaping aging/death	billionaires and longevity, cryonics, anti-aging labs
Beautiful-life person	Interior design	waking up inside an ideal self	apartments, rooms, lamps, furniture, architecture
Cultured	Architecture	inhabiting taste	beautiful houses, famous architects, strange buildings
Rebel	Hacker computer	having hidden capability outside institutions	hacker rigs, cyber culture, historical hacks
Ahead	New technology	living in the future before everyone else	prototypes, robotics, AR glasses, weird new hardware

desire → fantasy-bearing object → endless instances → content.

That avoids the trap of picking a “topic” and then trying to force people to care.

The best objects already do half the persuasion for you. A face already activates beauty. A supercar already activates status. AI already activates get rich quick and leverage.