people are gonna wake up tomorrow and want to do somethings and consume some media

Tomorrow a kid is going to wake up and he is going to want to play. And if he doesn’t have anything and his parents are feeling good, they are going to buy him some toys.

Tomorrow they are gonna build some things and they are going to need steel for it. And if you have the steel. At right places, you’re gonna make money.

Tomorrow, a housewife is gonna get tired after midday chores and wanna watch something emotionally stimulating. So if you have a good soap opera that comes on her TV, then you’re gonna get her attention and make some money via ads.

Tomorrow, if unfortunately some tragedy happens, people are gonna want to watch media around it. And if you have it, you’re going to gain a lot of attention.

Essentially tomorrow is predictable in what most people are going to consume. It is either going to be something recurring or it is going to be something topical. Recurring can be something like funny videos because everybody needs that lightness.

Tomorrow, a lot of people are going to demand wedding related content because they are gonna have a wedding in their life soon, either their own or someone they know.

Tomorrow, a lot of people are gonna want a cab because they need to go to their office.

A lot of things about tomorrow are predictable because of what we know about humans and how they react to topical things.

So if you want to make some money, you gotta be good at capturing attention or commerce that happens because of recurring events or something topical.

Tomorrow, some YouTube video is going to get years worth of watch time because it is positioned perfectly for what people are demanding. And you can be one of them if you’re able to read these recurring and topical events.

So you are not dealing with anything abstract if you are trying to engage in commerce or attention economy. You just have to understand what people are going to demand tomorrow, why, and how you can position yourself for it.

Stop thinking about what product should I make or whatever. Just think what people want tomorrow. Write tomorrow. Your sale or engagement should happen right tomorrow. Extremely fast velocity.

Don’t think to abstract. Don’t think too clever. Just think what people want tomorrow because you want money today, right? Your expectations are quick so your closing velocity better be real real fast.

When you are thinking about content or idea, think the day the production is over, would it be wanted that day? If you are making reels, your turnover time is like what, two hours? So you have to think, would two hours later people want this video?

Do not start from production. Start from tomorrow’s demand. Have the target that you will have the first sale tomorrow. Have the target that you will have the most raving fanbase tomorrow. Think in an instant because that’s how quick things can happen, because that’s how obvious it all is.

Ask yourself, what are people going to do and want tomorrow?