Three Levels of marketing

• Associating with cool things to surrogate attention
• Gaining attention without any surrogates
• Surrogating attention to bs and still making money

Caricature of these 3 can be :

• Course sellers
• Apple
• Fashion brands selling bricks

If you are just starting out make the associations you can bruh. Whatever you can execute get alt of it done, because if you dont have much capital then you cant get celebs and shi. So just spam all the associations that can help. first you borrow attention, then you generate attention, and eventually you become powerful enough to assign attention and value to otherwise unremarkable things.