how many associations before you become commercially attractive?

Business is attracting customers via communications of a promise and then fullfilling that promise.

80% of business success is attributable to communications because any fool can execute.

But what are we communicating?

offer, branding, positioning, blah blah blah.

It is all associations.

You communicate to make associations with things in world.

if those associations are liked by the prospect then they make a deal with you.

If you associated with celebs, luxurious events, beauty and third party tests then you can be luxury beauty brand.

So thats the questions

How many comms to establish how many associations before you hit escape velocity for commerce?

Commercial escape velocity happens when enough desirable associations become sufficiently strong in a prospect’s mind that buying feels like the natural next step.