• why make a video

because it associates me with topic

• that video needs view to be associated with you

yes ik, i need views.

• what gets views?

associations. the topic itself unless it is as primal as uncensored as porn wont get attention on its own. they are atom bombs. they just split single element. Other topics unfortunately are not that. They are like ordinary explosives. They need to compounds and mixtures to be explosives.

One object + another object(s) + their relationships + events with time

if the equation above hits the threshold people pay attention. its almost a binary thing. people are immersed in one world at a time. real or imagined. We want them to come into our world. Either they are in our world or they are not. Our job is to have maximum number of people in our world.

• how do you hit the threshold?

by stacking right objects, building relationships that trigger the primal in us and setting up scenes such that it creates anticipation.

Right objects means something we can surrogate attention from. the whole reason we are bringing in multiple objects is that our own object is not nuclear lol. So we need to bring other objects that are currently nuclear-like. Something currently culturally red hot or something is ever green.

Best would be to look at things you see around you and notice the world they have created. Especially important for something as common as info, because common info is best info, because it has highest tam (in understanding terms). Sometimes complexity makes even geniuses quit. Thus best to go for common ball knowledge dressed in extremely potent form.

So i had a video on my feed talking about essentially having alot of confidence. That is a tricky thing to have hit the threshold so how did he do it?? He packaged it at Jose Mourinho-maxxing, first he hooks via the stardom and coolness of guy and the glamour of it then he gets to the confidence part. Marhinio is famous among the football fans, alot of football guys in india are rich yk good tam. Then he is using the maxxing term , it signals a lifestyle, insight and way of life or knowledge. So rich cool guy and his ways. This thing is so far way from the advice of just have alot of confidence. So I dont think the way of having advice and then trying to package it is a good way. You should know what your message is and then keep searching world for examples and implementations. Or maybe look at whats hot, do a bg check on it.

we cant have recursing shit, the referencing itself or talking about features even if relevant to user means the world still has only 1 object.

the optima is always more than one object.

• what are you gonna do next?

I am going to watch things around me and observe the world they have created. One thing i noticed in newspaper ads is that with the gold ads in mahrashtra all of them were fair with payment assistance plans. So its an invitation to grandeur but they know you may not have money so they are sovling that objection too to keep the attention going. hmm curbing objections right away if they are big enough.

Also, I think the pareto move here is to just have your object and go for the highest time thing possible that can be associated with it. In India, that can be jewelry associated with either marriage or festivals. Another can be winner’s mindset and then a winner. For example, have a lot of confidence plus Jose Mourinho

Object → Highest-TAM association → Interesting relationship → Scene → Payoff

• Example?

Carrying case for EDC. What to we carry and why and where and who does it? who is the high TAM thing of it. A bag with stuff you cant live without via airport for your trip by a popular person from luxury like kendal jenner. So a travel chic story with kendal via your case.

What does a supermodel carry when she travels? or What’s in Kendall Jenner’s Travel Bag?

both can naturally lead to your EDC bag. One thing I understand now that just because you are making a video about something doesnt mean it has to be the first thing you talk about. If set up via other objects is necessary so then be it. Seems especially necessary for really attention impotent topics and objects.

• Any other thoughts?

A person is a special object in world. People are nosey about attractive people so having them in it can gather attention. Another people pay attention to emotional people, or those showing emotions. Someone in pain, anger or crying makes us pay attention. They are beauty or emotion reservoir that can pull attention.

I am gonna write about worlds i see in detail from now. thats the best way forward.