Shannon classifies something as information only if it has capacity to shock the system. And what does shock the system? It is a new insight, idea, or state of being or state of world. That is so novel or different from the current one that it meaningfully results in us changing the current view of system.

It’s basically something changing ice into water or water into ice or turning flour into dough. Maybe sometimes it’s just as simple as turning a star-shaped dough into moon-shaped one, whatever.

One thing we can clearly establish about information from here it is that it is something new and it is impactful. And that it often solicits action from you.

And information producers are highly valuable people. A marketer is an information producer because talks in a way that you are just made aware of a solution and very inclined to act. Marketing sales is all about information. Generation, same with persuasion. A few months ago, I was making AI Manim videos, right? And I was really into making those because that was genuine information creation. That I am taking complex subjects and making them intuitive. But now with AI, anyone can do it. So I was not really appealed by the prospect of making more of those. And I was not able to figure out why. Then I understood that it is not information anymore. Anybody can do it. So whatever I say, someone must have already done it. So it’s not really information. And and if it’s not information, then it the ROI is very low for me to bother with it. So I think even in AI age, it’s all about how you are able to continue. The process of creating information. Of course, you will have to move up the ladder, but it is what it is. Always be create generating information, bro. That is what gives you value.