Go on Gamble!

This world is just a casino.

As bizarre as it sounds, I think I’ve finally come to that conclusion.

Day before yesterday, I wrote about humour.

How it is essentially a bet. You’re nudging toward something taboo.

You and the other person both know it. But you don’t know how they’ll react.

That’s the risk.

You’re gambling on the reaction to build a bridge.

Humour, something that intimate to the human experience, is a gamble.

Then you look at convexity.

The whole logic of placing 100 bets so that one or two hit.

And those one or two wins are big enough to make the rest irrelevant.

That too is a gamble.

Even being alive is a gamble.

Because the safest move is to die. Nothing bad can happen to you after that.

So to live is to expose yourself. To risks. To opportunities.

To live is to gamble.

Everything is a gamble.

The only way to thrive is scale.

Because this world is a casino where everyone can win.

So many experiments, so many tries, that even one working out makes everything else irrelevant.

Even big national brands, run hundreds of ad campaigns.

Thousands over the year. Just one hit is enough to bring back the influence they need.

That one success can win the year.

So it’s not about who’s better.

It’s about who keeps gambling.

You need fever in this life. The kind that never stops.

It’s a casino. And you have to keep playing. Again and again and again.

You need skill.

You need bets.

You need madness.

And you need scale.

Everyone who wins in this system plays the game the way it is built to be played.

Every move you take.

You don’t know if it’s going to win or lose.

You’re always just making the best move based on what you know now.

So the best framework in this casino of a world?

Best current move.

Even that is a gamble. Because you don’t know what’s gonna be the result after that best current move.

But you play the best current move anyway.

That’s the doctrine.

And to play, what do you need?

You need optimism.

You need capital.

And in this world, that capital is your heart.

You just have to stick around.

Anyone in the top position got there by gambling. Repeatedly.

The gambler’s addiction and madness is right and it’s just misapplied.

In life, that same obsession is required.

That same refusal to quit.

Make the best current move. Again. And again. And again.

And you must not care if past ones worked or if the next one will.

You care that you played it and will keep playing.

You’re here to gamble.

I just also uncovered another aspect of scale that I was trying to express before but couldn’t.

But I finally found the words.

Why scale?

Because scale guarantees that you will win in a world that is probabilistic.

Out of millions of investors, someone is gonna end up as Warren Buffet.

Out of many attempts, one attempt is bound to win.

Some are gonna win fabulously.

And if you play the right game, you will win so much that you won’t have to ever worry too much about anything.

So scale guarantees that you will win. Not just eventually. It guarantees you will win inevitably.

Inevitably, if you keep the scale.

Now think about this.

Suppose this is a timeline.

And you take a bet here, here, here, here, here. It is distributed over time.

Each of those attempts exists at a unique coordinate in time.

So yes, you are bound to have a success.

But you do not know when.

Because out of all those experiment some will work.

Now imagine if we tilt the axis. And instead of spreading bets across time, you concentrate them in same patch.

You stack them in the same slice of time.

What happens?

Now instead of a success being unpredictable over a long stretch, it becomes inevitable within a tighter window.

You injected scale into a specific point in time.

Instead of 100 experiments over 10 days, you run 100 experiments per day.

Now in 10 days, you’ve done 1000 experiments.

In this setup you can win everyday.

This is how you control when you win.

You can never say what will make you win but when is in our control with scale.

You have to figure out how to build that scale.

Best of luck.

Let me give you a practical example.

Imagine a single salesman.

He’s doing cold calls.

Prospect list of 100 people.

Over 10 days, he might close 5 sales.

But he doesn’t know which day those 5 will happen.

But 5 per week is certain for this example.

Now suppose you have 100 salesmen calling 100 prospects on the same day.

Same odds. Same product. Same conditions.

Now instead of uncertainty, you get certainty.

Sales will roll in everyday.

Because someone, somewhere, will lock a sale everyday.

And that means momentum.

That means morale.

Because in the first case, the solo operator may go 4 days with no sale.

Even if the fifth day is a guaranteed win, he gets demoralized before that.

But in the second case, you build a system where someone is winning every day.

And the rest can see that.

They don’t spiral into doubt. They say, “If he can close, I can close too.”

That is the power of consolidated scale.

So again, scale is not about vanity.

Scale is how you create inevitability inside a probabilistic world.

Scale is the answer to how and when you win in this world.