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I just read an amazing research paper on what makes people trust and cooperate. In my previous article,…
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TLDR: it’s risky for people to do business with you, and trust is the anesthetic that lets them…
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Create dense long-form content, create high-ticket software and communities, create high standards for interaction, demand high trust as…
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Tldr : Stop using recurring revenue as justification for negative unit economics I think we have bastardized recurring…
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TLDR : being a practitioner gives you unique insights and authority that helps you build trust and lower…
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Tldr: CAC essentially measures the cost of manufacturing enough trust to convince someone that your product/service satisfies their…