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Imagine you are solving stress for your target audience with your product. Stress is real and already felt…
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Aligning yourself with what your audience aspires to gives you a positive frame of reference. Use something your…
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Funnels are the most convex thing. Money is not in the product but the funnel. Churn and click-offs…
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Spectacle lets you experience success without vulnerability. People would rather have a spectacle than a task to do…
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User 1 makes a contribution into the inventory. User 2 comes in to search or use it. The…
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A lot of platforms and aggregators at the end of the day serve as a search engine for…