• Cognitive products degrade as they pass through the process of becoming real. That’s the uncomfortable truth no one…


  • Your brain has a pecking order. And you’re not at the top of it. Evolution built your brain…


  • We are supposed to do things the way we are. There is supposed to be a person–action fit.…


  • Well, there are two main components in a business. Product. Market. If you have an audience, You can…


  • “Go for it.” “Don’t let opportunities slip.” Sounds bold. Sounds brave. But it’s only brave when you’ve got…


  • There are two ways to look at competitors. The first way: Rivals fighting for the same resources. That’s…