• Most of the computing is saying right thing at exactly right place or it simply doesn’t work. Right…


  • Most software companies that offer one main service have a fundamental problem. They have one product, which means…


  • Imagine you are solving stress for your target audience with your product. Stress is real and already felt…


  • Aligning yourself with what your audience aspires to gives you a positive frame of reference. Use something your…


  • Funnels are the most convex thing. Money is not in the product but the funnel. Churn and click-offs…


  • Spectacle lets you experience success without vulnerability. People would rather have a spectacle than a task to do…